Shopify AfterShip Integration: Order Tracking & Notifications (2025)

AfterShip transforms post-purchase experience with professional tracking pages and proactive notifications. This guide covers complete setup and optimization for Shopify stores.

Shopify

integrates with

AfterShip

Shipping

Why Use AfterShip?

Related: Shopify ShipStation Integration: Automated Shipping Guide (2025), Free Favicon Converter.

Post-purchase experience impact:

Key benefits:

• Branded tracking reduces support load
• Proactive notifications improve experience
• Analytics identify carrier issues
• Marketing opportunities in notifications
• Returns management integration

2025 Snapshot

AfterShip Products

Setting Up AfterShip Track

Step 1: Install the App

1. Go to Shopify App Store
2. Search “AfterShip Order Tracking”
3. Click Add app
4. Install and open

Step 2: Connect Your Store

1. AfterShip automatically connects via Shopify
2. Historical orders import automatically
3. Configure import settings:
   • Days of history to import
   • Order status filters

Step 3: Configure Tracking Page

1. Go to Tracking Pages in AfterShip
2. Click Create tracking page
3. Customize:
   • Add logo and brand colors
   • Set page layout
   • Add marketing content
   • Configure language

Step 4: Set Up Notifications

1. Go to Notifications
2. Enable notification types:
   • Shipped
   • In transit
   • Out for delivery
   • Delivered
   • Exception/Delay
3. Customize email templates
4. Set SMS notifications (optional)

Step 5: Add Tracking Link

Add tracking page to your store:

In order confirmation email:

Track your order: {{ fulfillment.tracking_url }}

Or use AfterShip tracking page:

https://yourbrand.aftership.com

Tracking Page Customization

Page Elements

Tracking page structure:
├── Header
│   ├── Your logo
│   └── Navigation links
│
├── Tracking Search
│   ├── Order number input
│   └── Email/phone verification
│
├── Shipment Status
│   ├── Visual timeline
│   ├── Current status
│   ├── Estimated delivery
│   └── Carrier info
│
├── Product Details
│   └── Items in shipment
│
├── Marketing Section
│   ├── Product recommendations
│   ├── Social media links
│   └── Promotional banners
│
└── Footer
    └── Support contact

Branding Options

Custom Domain Setup

Use your own domain:

1. Go to Settings > Tracking Page > Domain
2. Add CNAME record: track.yoursite.com
3. Point to AfterShip
4. Enable SSL

Notification Configuration

Notification Types

Email Templates

Customize each email:

• Subject line
• Header/footer
• Body content
• Product images
• Call-to-action buttons
• Unsubscribe link

Example subject lines:

• “Your order is on its way! 📦”
• “Out for delivery today!”
• “Delivered! Rate your experience”

SMS Notifications

Enable SMS for key updates:

1. Go to Notifications > SMS
2. Enable SMS channel
3. Select triggers (delivered most common)
4. Configure sender ID
5. Add SMS credits

SMS costs: Varies by country and route; confirm current rates in your provider/plan.

Marketing Features

Product Recommendations

Show recommended products on tracking page:

1. Enable Product Recommendations
2. Choose recommendation logic:
   • Related products
   • Best sellers
   • Recently viewed
3. Set display count

Promotional Banners

Add marketing banners:

1. Go to Tracking Page > Marketing
2. Add banner image
3. Set link destination
4. Schedule if time-limited

Review Request

Trigger review requests:

1. Enable post-delivery review request
2. Set delay (e.g., 3 days after delivery)
3. Link to your review platform
4. Track conversion

Analytics and Reporting

Shipment Analytics

Carrier Performance

Compare carrier metrics:

• Delivery time by carrier
• Exception rates
• Customer satisfaction
• Cost per delivery

Export Reports

Export data for analysis:

• CSV export
• API access
• Webhook integration
• Google Analytics tracking

AfterShip Returns Center

Setting Up Returns

Separate app for returns:

1. Install AfterShip Returns Center
2. Configure return policy
3. Set eligibility rules
4. Design returns portal
5. Connect shipping carriers

Returns Portal Features

Return Reasons

Track why items are returned:

• Didn’t fit
• Wrong item
• Damaged
• Not as described
• Changed mind
• Other

Integration with Other Tools

Shopify Flow

Automate with Shopify Flow:

• Trigger actions on delivery status
• Send custom notifications
• Update customer tags
• Create support tickets

Klaviyo Integration

Connect tracking to Klaviyo:

1. Enable Klaviyo integration in AfterShip
2. Sync tracking events
3. Build flows based on delivery status
4. Personalize marketing

Gorgias Integration

Connect to support platform:

• View tracking in tickets
• Proactive exception handling
• Customer context

Troubleshooting

Tracking Not Updating

Possible causes:

• Carrier delay in scanning
• Incorrect tracking number
• Carrier not supported

Solutions:

1. Verify tracking number format
2. Check carrier status page
3. Wait 24-48 hours for first scan
4. Manually refresh tracking

Notifications Not Sending

Possible causes:

• Email deliverability issues
• Notification disabled
• Customer email invalid

Solutions:

1. Check notification settings
2. Verify email templates
3. Test with your email
4. Check spam folders

Tracking Page Not Loading

Possible causes:

• Custom domain issues
• SSL certificate problems
• Theme conflicts

Solutions:

1. Verify DNS settings
2. Check SSL status
3. Test with default URL
4. Contact support

Pricing Comparison

Best Practices

Notification Timing

• Don’t over-notify (2-3 emails max)
• Key moments: shipped, delivered, exception
• Morning for out-for-delivery
• Immediate for delivered

Tracking Page

• Keep it branded and simple
• Include estimated delivery prominently
• Add support contact info
• Use marketing opportunity wisely

Customer Communication

• Set realistic delivery expectations
• Proactive communication on delays
• Easy access to support
• Follow up post-delivery

AfterShip vs Alternatives

Next Steps

After setting up AfterShip:

1. Customize tracking page - Match your brand
2. Set up notifications - Key delivery points
3. Add to order emails - Include tracking links
4. Monitor analytics - Identify carrier issues
5. Consider returns - Add Returns Center if needed

# List the 5 most recent orders (GraphQL)
curl -X POST "https://your-store.myshopify.com/admin/api/2025-01/graphql.json" \
  -H "X-Shopify-Access-Token: $SHOPIFY_ADMIN_TOKEN" \
  -H "Content-Type: application/json" \
  -d "{\"query\":\"{ orders(first: 5, sortKey: CREATED_AT, reverse: true) { edges { node { id name createdAt totalPriceSet { shopMoney { amount currencyCode } } customer { email } } } } }\"}"

Sources

• AfterShip Order Tracking on Shopify App Store
• AfterShip Tracking pricing models (Help Center)
• AfterShip Tracking pricing
• AfterShip support
• Shopify apps documentation

For shipping rate optimization, check ShipStation integration. For cheaper labels, see Pirate Ship integration.