Selling on both Shopify and Amazon maximizes your reach and revenue. This guide covers how to integrate both platforms for seamless multi-channel selling.
integrates with
TOP PICK
Amazon Sales Channel
Marketplace Integration for Shopify
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N/A reviews
Price
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Last Updated
2025-12-21
Why Sell on Both Shopify and Amazon?
Related: Shopify Walmart Integration: Marketplace Selling Guide (2025), Shopify Etsy Integration: Sell on Both Platforms (2025), keyword research tool.
Multi-channel selling provides significant advantages:
| Benefit | Impact |
|---|---|
| Expanded reach | Tap into Amazon’s marketplace audience |
| Revenue increase | Multi-channel can lift total sales when executed well |
| Brand building | Own your customer relationships on Shopify |
| Risk diversification | Not dependent on single platform |
| SEO benefits | Amazon listings improve product discoverability |
Key costs & constraints to plan for:
- Amazon Professional selling plan (optional): $39.99/month
- Referral fees: vary by category
- Fulfillment (FBA/MCF): fees depend on size/weight + storage
- Sync latency: keep safety stock buffers to prevent oversells
2025 Snapshot
Related: connect Shopify with eBay.
| Item | Value |
|---|---|
| Amazon Professional selling plan | $39.99/month |
| Marketplace Connect rating | 4.2/5 (1,855 reviews, checked Dec 2025) |
| Primary Shopify connectors | Amazon Sales Channel; Shopify Marketplace Connect |
Integration Options
Option 1: Shopify Marketplace Connect (Official)
Shopify’s native solution for Amazon integration.
Features:
- List Shopify products on Amazon
- Import Amazon orders to Shopify
- Sync inventory across channels
- Manage from Shopify admin
Pricing: 1% of sales through connected marketplaces
Best for: Most Shopify merchants wanting simple Amazon integration
Option 2: CedCommerce Amazon Channel
Full-featured third-party integration.
Features:
- Bulk product upload
- Template-based listings
- Price synchronization
- Multi-account support
- Detailed analytics
Pricing: $19-199/month based on SKU count
Best for: High-volume sellers needing advanced features
Option 3: Sellbrite
Multi-marketplace management platform.
Features:
- Amazon, eBay, Walmart, Etsy
- Centralized inventory
- Order routing
- Listing optimization
Pricing: $29-179/month
Best for: Sellers on multiple marketplaces
Setting Up Shopify Marketplace Connect
Step 1: Install the App
- Go to Shopify App Store
- Search for “Marketplace Connect”
- Click Add app
- Review permissions and install
Step 2: Connect Amazon Account
- Click Connect Amazon
- Select your Amazon marketplace (US, UK, etc.)
- Log into Amazon Seller Central
- Authorize the connection
- Wait for initial sync
Step 3: Link Products
For existing Amazon listings:
- Go to Marketplace Connect > Products
- Click Link products
- Match Shopify products to Amazon ASINs
- Confirm inventory settings
For new listings:
- Select products to list on Amazon
- Map product attributes
- Set pricing strategy
- Submit for Amazon review
Data Flow
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graph LR
A[Shopify Store] -->|Data Sync| B[Shopify]
B -->|Bi-directional| C[Amazon]
Real-time sync
Scheduled sync
Step 4: Configure Settings
Inventory sync:
- Choose sync frequency (real-time recommended)
- Set buffer stock if needed
- Configure oversell protection
Order management:
- Auto-import Amazon orders
- Set fulfillment preferences
- Configure shipping mapping
Amazon FBA Integration
Using FBA for Shopify Orders
Fulfill Shopify orders through Amazon’s fulfillment network:
Benefits:
- Prime-like shipping speeds
- No warehouse management
- Scalable fulfillment
- Returns handling
Setup options:
| Method | Description | Best For |
|---|---|---|
| Amazon MCF | Official multi-channel fulfillment | Basic FBA fulfillment |
| ByteStand | Shopify-FBA connector | Seamless integration |
| ShipBob | 3PL with Amazon receiving | Hybrid fulfillment |
FBA Workflow
Customer orders on Shopify
↓
Order syncs to fulfillment app
↓
App creates FBA MCF order
↓
Amazon ships from FBA inventory
↓
Tracking syncs back to Shopify
↓
Customer receives with Amazon shipping
FBA Costs to Consider
| Fee Type | Typical Cost |
|---|---|
| Fulfillment fee (standard) | $3.22-6.10+ per unit |
| Monthly storage | $0.87-2.40 per cubic ft |
| Long-term storage | $6.90+ per cubic ft |
| MCF surcharge | 10-15% above FBA fees |
Inventory Management Best Practices
Prevent Overselling
Recommended buffer strategy:
├── Safety stock: 10-15% of average weekly sales
├── Sync frequency: Real-time or every 15 minutes
├── Alert threshold: When stock < 2 days supply
└── Auto-pause: Stop listing when stock = 0
Multi-Warehouse Setup
If you have inventory in multiple locations:
- Use Shopify Locations feature
- Map each location to fulfillment method
- Configure routing rules:
- FBA for Prime-eligible orders
- Merchant fulfilled for others
Inventory Allocation
| Strategy | Description | Use Case |
|---|---|---|
| Unified | Same pool for both channels | Simple, single warehouse |
| Split | Dedicated inventory per channel | High volume, prevent stockouts |
| Dynamic | Adjust allocation based on velocity | Optimized for demand |
Pricing Strategies
Price Parity Considerations
Amazon requires competitive pricing:
- Map price changes between platforms
- Account for Amazon referral fees (8-15%)
- Consider FBA fees in calculations
- Monitor competitor pricing
Recommended Approach
Shopify Price: $50 (full margin)
Amazon Price: $55 (covers 15% referral fee)
OR
Same price, absorb Amazon fees for visibility
Dynamic Pricing Tools
| Tool | Features | Integration |
|---|---|---|
| Informed.co | AI repricing, analytics | Shopify + Amazon |
| Prisync | Competitor monitoring | Shopify app |
| RepricerExpress | Amazon-focused repricing | Amazon Seller Central |
Order Management
Unified Order Dashboard
Manage all orders from Shopify:
- Amazon orders import automatically
- View order source in timeline
- Process fulfillment uniformly
- Track across channels
Order Routing
Configure smart routing:
Order received
↓
Check inventory location
↓
┌─────────────────────────────────┐
│ If FBA stock available │ → Route to FBA
│ If warehouse stock only │ → Ship from warehouse
│ If dropship item │ → Route to supplier
└─────────────────────────────────┘
Common Challenges and Solutions
Challenge 1: Listing Rejections
Causes:
- Missing product information
- Brand registry issues
- Category restrictions
Solutions:
- Complete all required attributes
- Apply for brand registry
- Request category approval
- Use variation listings properly
Challenge 2: Inventory Sync Delays
Causes:
- API rate limits
- Large catalog size
- App connectivity issues
Solutions:
- Enable real-time sync if available
- Maintain safety stock buffer
- Monitor sync status regularly
- Use multiple sync triggers
Challenge 3: Buy Box Competition
Causes:
- Multiple sellers on same listing
- Price not competitive
- Poor seller metrics
Solutions:
- Create unique bundles
- Optimize pricing strategy
- Improve fulfillment metrics
- Consider FBA for Buy Box advantage
Challenge 4: Returns Complexity
Causes:
- Different return policies
- Multi-channel return processing
- Refund timing differences
Solutions:
- Align return policies where possible
- Use unified returns app
- Train team on multi-channel returns
- Track return rates by channel
Analytics and Reporting
Key Metrics to Track
| Metric | Description | Target |
|---|---|---|
| Channel revenue split | % from each platform | Track trend |
| Inventory turnover | By channel | Higher is better |
| Order defect rate | Amazon metric | < 1% |
| Buy Box percentage | Time winning Buy Box | > 80% |
| Multi-channel customers | Customers on both | Growing |
Reporting Tools
- Shopify Analytics: Overall store performance
- Amazon Seller Central: Amazon-specific metrics
- Marketplace Connect: Cross-channel view
- Third-party: Sellerboard, Helium 10 for Amazon analytics
Cost Analysis
Total Cost of Amazon Integration
| Cost Type | Monthly Estimate |
|---|---|
| Integration app | $0-199 |
| Amazon Professional seller | $39.99 |
| Referral fees | Varies by category |
| FBA fees (if used) | Varies by product |
| Advertising (optional) | Variable |
ROI Calculation
Additional Amazon revenue: $10,000/month
Less: Referral fees (15%): -$1,500
Less: FBA fees: -$1,000
Less: App fees: -$50
Net additional profit: $7,450/month
Best Practices
Listing Optimization
- Use high-quality images (1000x1000px+)
- Write keyword-rich titles (under 200 chars)
- Complete all bullet points
- Use A+ Content if brand registered
- Add video when possible
Inventory Management
- Maintain 2-4 weeks of stock
- Set reorder alerts
- Use FBA inventory reports
- Plan for seasonal demand
- Consider Amazon’s restock limits
Customer Experience
- Respond to messages within 24 hours
- Monitor product reviews
- Address negative feedback quickly
- Maintain consistent branding
- Honor both platform’s policies
Next Steps
After setting up Shopify-Amazon integration:
- Start with bestsellers - List your top 10-20 products first
- Optimize listings - Use Amazon SEO best practices
- Monitor performance - Track sales, reviews, metrics
- Expand gradually - Add more products based on data
- Consider advertising - Amazon PPC to boost visibility
Shopify + Amazon implementation checklist (2025)
This section adds practical “make it stable” steps you can use after you install the app/connector. It’s intentionally lightweight: the goal is fewer sync surprises, cleaner reporting, and easier troubleshooting.
1) Quick setup checklist
- Permissions first: grant only the scopes you need (orders/customers/products as required) and document who owns the admin credentials.
- Data mapping: confirm how email, phone, currency, and SKU are mapped between Shopify and Amazon.
- Historical import: decide how far back to import orders/customers (avoid importing years of data if you don’t need it).
- Deduplication rules: pick one unique identifier per object (usually email for customers, order ID for orders) to prevent doubles.
- Alerts: set a lightweight alert path (email/Slack) for failed syncs, auth expiry, and API rate limits.
2) Data you should verify after connecting
Most integration issues show up in the first hour if you test the right things. Use the table below as a QA checklist (create a test order if needed).
| Data object | What to check | Why it matters |
|---|---|---|
| Customers | Email/phone format, marketing consent fields, duplicates | Prevents double messaging and broken segmentation |
| Orders | Order total, tax, discount, shipping, currency | Keeps revenue reporting and automation triggers accurate |
| Line items | SKU, variant ID, quantity, refunds/returns behavior | Avoids inventory and attribution mismatches |
| Fulfillment | Status changes + timestamps, tracking numbers, carrier fields | Drives customer notifications and post-purchase flows |
| Catalog | Product titles, handles, images, collections/tags | Ensures personalization and reporting match your storefront |
3) Automation ideas for Marketplace
- Listing sync: keep titles, prices, and inventory consistent to avoid channel suppression.
- SKU mapping: lock a single source of truth for SKUs to prevent duplicate listings.
- Order routing: separate marketplace vs DTC for fulfillment SLAs and returns rules.
- Messaging & reviews: assign ownership for buyer messages and review responses.
- Chargebacks/claims: define a process for disputes so finance isn’t surprised at month-end.
API sanity check (Shopify Admin API)
If your integration UI says “connected” but data isn’t flowing, a quick API call helps confirm whether the store is accessible and returning the objects you expect.
# List the 5 most recent orders (GraphQL)
curl -X POST "https://your-store.myshopify.com/admin/api/2025-01/graphql.json" \
-H "X-Shopify-Access-Token: $SHOPIFY_ADMIN_TOKEN" \
-H "Content-Type: application/json" \
-d "{\"query\":\"{ orders(first: 5, sortKey: CREATED_AT, reverse: true) { edges { node { id name createdAt totalPriceSet { shopMoney { amount currencyCode } } customer { email } } } } }\"}"Tip: keep tokens/keys in environment variables, and test in a staging store/site before rolling changes to production.
4) KPIs to monitor (so you catch problems early)
- Sync freshness: how long it takes for a new order/customer event to appear in Amazon.
- Error rate: failed syncs per day (and which object types fail most).
- Duplicates: number of merged/duplicate contacts or orders created by mapping mistakes.
- Revenue parity: weekly spot-check that Shopify totals match downstream reporting (especially after refunds).
- Attribution sanity: confirm that key events (purchase, refund, subscription) are tracked consistently.
5) A simple 30-day optimization plan
- Week 1: connect + map fields, then validate with 5–10 real orders/customers.
- Week 2: enable 1–2 automations and measure baseline KPIs (conversion, AOV, repeat rate).
- Week 3: tighten segmentation/rules (exclude recent buyers, add VIP thresholds, handle edge cases).
- Week 4: document the setup, create an “owner” checklist, and set a recurring monthly audit.
Related integration guides
Marketplace guides: Shopify eBay Integration: Sell on Both Platforms (2025), Shopify Walmart Integration: Marketplace Selling Guide (2025).