Marketplace 6 min read

Shopify Amazon Integration Setup: Step-by-Step Checklist (2025)

Step-by-step setup for Shopify Amazon: connect accounts, verify mapping, test sync, and avoid common mistakes. (2025 checklist)

Primary keyword: shopify amazon integration setup. This page focuses on Shopify + Amazon integration setup: what to do, what to verify, and how to keep the data consistent in 2025.

Shopify
integrates with
Amazon
Marketplace
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Amazon Sales Channel

Marketplace Integration for Shopify
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Last Updated
2025-12-21

2025 listing snapshot (quick sanity check)

  • Snapshot captured: 2025-12-20T18:46:03.412Z.

Prerequisites

  • Admin access in both systems (or the connector account)
  • A clear sync scope decision (orders only vs orders + customers + products)
  • A test order you can place/refund safely
  • (Recommended) Create a dedicated “integration” user/API token so access is auditable

Step-by-step setup

  1. Install/enable the connector app you chose
  2. Authorize access in Shopify and Amazon
  3. Choose the objects to sync (orders/customers/products)
  4. Set your historical import window (start small: 30–90 days)
  5. Map required fields (email, currency, totals, SKU) and confirm timezone
  6. Run a test order and confirm totals/taxes/discounts/shipping
  7. Run a refund test (full + partial if you use them)
  8. Turn on a minimal alerting routine (weekly error review for the first month)

Launch checklist

  • Confirm your “source of truth” for customers and products
  • Confirm whether cancellations and chargebacks sync (and how they’re represented)
  • Document the expected sync delay (real-time vs scheduled)
  • Export a backup (orders/customers) before enabling historical imports
Data Flow
%%{init: {'theme': 'base', 'themeVariables': { 'primaryColor': '#e0f2fe', 'primaryTextColor': '#0369a1', 'primaryBorderColor': '#0369a1', 'lineColor': '#64748b', 'secondaryColor': '#f0fdf4', 'tertiaryColor': '#fef3c7'}}}%% graph LR A[Shopify Store] -->|Data Sync| B[Shopify] B -->|Bi-directional| C[Amazon]
Real-time sync Scheduled sync

How to keep it stable after launch

  • QA weekly for the first month: 5–10 orders across scenarios (discount, refund, multi-item)
  • Review permissions monthly (token expiry, staff changes)
  • Keep a one-page runbook: expected fields, sync delay, and escalation path

Shopify + Amazon implementation checklist (2025)

This section adds practical “make it stable” steps you can use after you install the app/connector. It’s intentionally lightweight: the goal is fewer sync surprises, cleaner reporting, and easier troubleshooting.

1) Quick setup checklist

  • Permissions first: grant only the scopes you need (orders/customers/products as required) and document who owns the admin credentials.
  • Data mapping: confirm how email, phone, currency, and SKU are mapped between Shopify and Amazon.
  • Historical import: decide how far back to import orders/customers (avoid importing years of data if you don’t need it).
  • Deduplication rules: pick one unique identifier per object (usually email for customers, order ID for orders) to prevent doubles.
  • Alerts: set a lightweight alert path (email/Slack) for failed syncs, auth expiry, and API rate limits.

2) Data you should verify after connecting

Most integration issues show up in the first hour if you test the right things. Use the table below as a QA checklist (create a test order if needed).

Data objectWhat to checkWhy it matters
CustomersEmail/phone format, marketing consent fields, duplicatesPrevents double messaging and broken segmentation
OrdersOrder total, tax, discount, shipping, currencyKeeps revenue reporting and automation triggers accurate
Line itemsSKU, variant ID, quantity, refunds/returns behaviorAvoids inventory and attribution mismatches
FulfillmentStatus changes + timestamps, tracking numbers, carrier fieldsDrives customer notifications and post-purchase flows
CatalogProduct titles, handles, images, collections/tagsEnsures personalization and reporting match your storefront

3) Automation ideas for Marketplace

  • Listing sync: keep titles, prices, and inventory consistent to avoid channel suppression.
  • SKU mapping: lock a single source of truth for SKUs to prevent duplicate listings.
  • Order routing: separate marketplace vs DTC for fulfillment SLAs and returns rules.
  • Messaging & reviews: assign ownership for buyer messages and review responses.
  • Chargebacks/claims: define a process for disputes so finance isn’t surprised at month-end.

API sanity check (Shopify Admin API)

If your integration UI says “connected” but data isn’t flowing, a quick API call helps confirm whether the store is accessible and returning the objects you expect.

# List the 5 most recent orders (GraphQL)
curl -X POST "https://your-store.myshopify.com/admin/api/2025-01/graphql.json" \
  -H "X-Shopify-Access-Token: $SHOPIFY_ADMIN_TOKEN" \
  -H "Content-Type: application/json" \
  -d "{\"query\":\"{ orders(first: 5, sortKey: CREATED_AT, reverse: true) { edges { node { id name createdAt totalPriceSet { shopMoney { amount currencyCode } } customer { email } } } } }\"}"

Tip: keep tokens/keys in environment variables, and test in a staging store/site before rolling changes to production.

4) KPIs to monitor (so you catch problems early)

  • Sync freshness: how long it takes for a new order/customer event to appear in Amazon.
  • Error rate: failed syncs per day (and which object types fail most).
  • Duplicates: number of merged/duplicate contacts or orders created by mapping mistakes.
  • Revenue parity: weekly spot-check that Shopify totals match downstream reporting (especially after refunds).
  • Attribution sanity: confirm that key events (purchase, refund, subscription) are tracked consistently.

5) A simple 30-day optimization plan

  1. Week 1: connect + map fields, then validate with 5–10 real orders/customers.
  2. Week 2: enable 1–2 automations and measure baseline KPIs (conversion, AOV, repeat rate).
  3. Week 3: tighten segmentation/rules (exclude recent buyers, add VIP thresholds, handle edge cases).
  4. Week 4: document the setup, create an “owner” checklist, and set a recurring monthly audit.

Related integration guides

Common issues (and fast fixes)

Even “simple” integrations fail in predictable ways. Use this as a quick troubleshooting playbook for Shopify + Amazon.

  • Duplicate customers/orders: usually caused by running two connectors at once. Pick one source of truth and dedupe by email (customers) and order ID (orders).
  • Currency/timezone drift: confirm store timezone and reporting currency match what Amazon expects, especially if you sell internationally.
  • Missing permissions: if data is partially syncing, re-check API scopes (orders vs customers vs products) and re-authorize the app.
  • Webhooks not firing: look for blocked callbacks, disabled webhooks, or a stale token. If possible, test with a fresh order and watch for events.
  • Rate limits & delays: large imports or high order volume can queue syncs. Stagger imports, reduce lookback windows, and monitor retry queues.
  • Refund/return mismatch: clarify whether refunds create separate objects or adjust the original order record (finance teams should agree on the model).

Privacy & compliance notes (2025)

Integrations often touch personal data (email, phone, address). Keep this lightweight checklist in mind:

  • Least privilege: only grant the data scopes you actively use; remove unused apps quarterly.
  • Consent fields: treat marketing consent separately from transactional messaging (especially for SMS).
  • Data retention: define how long you keep customer event data, and who can export it.
  • Access review: restrict admin accounts and rotate keys/tokens if staff changes.

Suggested rollout plan

  1. Connect in staging (if possible): validate mapping on a small dataset.
  2. Import a short history window: start with 30–90 days unless you have a clear reason to import more.
  3. Run side-by-side QA: compare a handful of orders across systems (totals, taxes, shipping, refunds).
  4. Go live gradually: enable 1–2 automations first, then expand once you trust the data.

Change control (keep it maintainable)

  • One owner: assign a single owner for the integration (who approves mapping and workflow changes).
  • Log changes: track what you changed (fields, filters, timing) and why, so you can roll back quickly.
  • Monthly audit: re-check scopes, API tokens, and error logs—especially after major store/theme/app changes.

Sources


See also: Main Shopify + Amazon integration guide.

Marketplace Integration Comparison

Compare key features across popular marketplace solutions

FeatureChannelAdvisorCodistoLinnworksSellbrite
Supported channelsMarketplace connections100+ channelsAmazon, eBay, Google70+ channels7+ channels
Inventory syncCross-channel stockReal-timeReal-timeReal-timeReal-time
Order importCentralized ordersYesYesYesYes
Price rulesPer-channel pricingYesYesYesYes
Listing managementProduct listing toolsYesYesYesYes
Free tierAvailable without paymentNoYes (25 orders)NoYes (30 orders)

Data based on publicly available information as of February 2026. Features and pricing may vary.

FAQ

Do I need developer access to connect Shopify and Amazon?

Usually no. Most connectors use an in-app OAuth flow. You may need admin permissions in Shopify and the ability to create an API key/token in Amazon depending on the connector.

What should I test first after enabling the Shopify Amazon integration?

Create a test order and verify totals, taxes, shipping, discounts, and customer identity fields. Then test a refund to confirm the downstream system stays consistent.

How do I avoid duplicates when syncing customers and orders?

Pick one unique identifier per object (email for customers, order ID for orders) and avoid running two connectors in parallel. If you migrate tools, disable the old connector before enabling the new one.

How often should I review the integration setup?

At minimum monthly: check permissions, token expiry, error logs, and whether any store/app changes affected mapping. Review immediately after major theme/app migrations or checkout changes.