Shopify B2B & Wholesale: Complete Integration Guide (2025)

B2B and wholesale unlock significant revenue opportunities. This guide covers Shopify’s B2B options for selling to business customers.

Shopify

integrates with

B2B on Shopify

B2B

B2B on Shopify Options

Related: connect Shopify with Stocky, SEO Keyword Matcher Pro.

Option 1: Shopify Plus Native B2B

Shopify Plus native B2B (pricing varies; see official Shopify pricing):

Option 2: Wholesale Apps

For non-Plus stores:

Option 3: Separate Store

• Dedicated wholesale store
• Password protected
• Different theme/experience
• Manual inventory sync

2025 Snapshot

Key B2B Features

Custom Pricing

Pricing structures:
├── Tiered pricing (by volume)
│   ├── 1-10 units: $20 each
│   ├── 11-50 units: $18 each
│   └── 51+ units: $15 each
│
├── Customer-specific pricing
│   ├── Customer A: 20% off
│   ├── Customer B: 30% off
│   └── Customer C: Custom prices
│
└── Product-level pricing
    └── Different prices per product/customer

Payment Terms

Net payment options:

• Net 15, 30, 60, 90
• Credit limits
• Due date tracking
• Invoice management

Company Accounts

B2B-specific features:

• Multiple buyers per company
• Spending limits per buyer
• Purchase approval workflows
• Order history by company

Setting Up Shopify Plus B2B

Step 1: Enable B2B

1. Go to Settings > B2B
2. Enable B2B features
3. Configure defaults

Step 2: Create Companies

1. Go to Customers > Companies
2. Add company details
3. Set payment terms
4. Add locations
5. Invite contacts

Step 3: Create Price Lists

1. Go to Products > Price lists
2. Create new price list
3. Set pricing rules
4. Assign to companies

Step 4: Configure Catalogs

1. Create B2B catalog
2. Select included products
3. Set visibility rules
4. Assign to companies

Wholesale App Setup

Using Wholesale Gorilla

1. Install from App Store
2. Create wholesale group
3. Set discount rules
4. Tag wholesale customers
5. Configure access

Common App Features

B2B Checkout Experience

Streamlined Ordering

B2B buyers need:

• Quick order forms
• CSV upload
• Reorder from history
• Bulk add to cart
• PO number field

Checkout Fields

Add B2B-specific fields:

• Purchase order number
• Company reference
• Delivery instructions
• Buyer name

Payment Methods

B2B Payment Options

Credit Management

Credit workflow:
├── Set credit limit per company
├── Approve orders within limit
├── Hold orders exceeding limit
├── Track outstanding balance
└── Manage collections

Catalog Management

B2B-Specific Catalogs

Show different products to B2B:

• Wholesale-only products
• Bulk pack sizes
• Exclusives
• Custom bundles

Hiding Retail

Control visibility:

• Hide B2C products from B2B
• Different images/descriptions
• B2B-only variants

Best Practices

Customer Onboarding

• Verification process
• Credit application
• Terms agreement
• Contact assignment

Pricing Strategy

• Clear tiered structure
• Volume incentives
• Customer-specific when needed
• Regular reviews

Operations

• Dedicated B2B support
• Larger order handling
• Invoice management
• Collections process

Reporting

B2B Metrics

Reports to Run

• Revenue by customer
• Orders by company
• Outstanding invoices
• Credit utilization
• Product performance (B2B)

Troubleshooting

Pricing Not Showing

Check:

• Customer tagged correctly
• Logged into account
• Price list assigned
• Cache cleared

Order Minimums

Issues:

• Minimum not enforcing
• Wrong minimum displayed

Solutions:

1. Verify app settings
2. Check product rules
3. Test as B2B customer

B2B vs Wholesale

App Comparison

Practical Implementation Notes

Data sync and ownership

Most Shopify integrations follow the same lifecycle: a one‑time historical import (customers, products, orders) followed by ongoing incremental updates via API/webhooks. In practice, the biggest failures come from identity and mapping—not from missing features. Before you activate anything customer‑facing, decide which system is the source of truth for customer identity (email vs phone), consent flags, segmentation, and lifecycle fields.

Treat the first week as a controlled rollout. Start with a small segment (internal addresses or a low‑risk cohort), validate that events fire exactly once, and then scale automation volume. This approach prevents silent double‑sending, broken attribution, and hard‑to‑debug “it looks connected but nothing happens” situations.

QA checklist (run once, then reuse)

Use a seed dataset (test customers, a few SKUs, a low‑value test order) to run an end‑to‑end path: signup → first purchase → fulfillment → refund. Confirm that reporting matches your store’s order IDs and timestamps.

Operational checks:

• App permissions/scopes match the features you actually use
• Timezone aligns across scheduled sends, reporting windows, and dashboards
• Edge cases are represented correctly (partial refunds, cancellations, multi‑location fulfillments)
• Baselines are captured so you can measure lift after go‑live

Marketplace and B2B workflow notes

Marketplaces and B2B catalogs amplify small data issues. Standardize SKU/variant mapping, then decide how you’ll handle price rules, minimum order quantities, and shipping templates. Keep a buffer on inventory and publish in batches so you can catch category/attribute mismatches early.

Practical checks:

• Confirm identifiers (UPC/GTIN, SKU, variant options) map consistently
• Define pricing rules (rounding, fees, landed cost targets)
• Validate cancellation/returns policies and customer messaging

Additional operational tip: keep a lightweight changelog of integration settings (API tokens, webhook endpoints, key automations) so you can correlate performance changes to configuration changes during troubleshooting.

When something looks “connected but not working”, start with the simplest invariant: can you see the same order/customer identifiers in both systems, and do timestamps line up with your store timezone? Fix identity first, then rebuild rules.

Next Steps

After setup:

1. Define B2B strategy - Customers, pricing, terms
2. Choose solution - Plus B2B or app
3. Set up structure - Price lists, catalogs
4. Onboard customers - Migrate or acquire
5. Monitor and optimize - Review metrics

# List the 5 most recent orders (GraphQL)
curl -X POST "https://your-store.myshopify.com/admin/api/2025-01/graphql.json" \
  -H "X-Shopify-Access-Token: $SHOPIFY_ADMIN_TOKEN" \
  -H "Content-Type: application/json" \
  -d "{\"query\":\"{ orders(first: 5, sortKey: CREATED_AT, reverse: true) { edges { node { id name createdAt totalPriceSet { shopMoney { amount currencyCode } } customer { email } } } } }\"}"

Sources

• Shopify: B2B ecommerce guide
• Shopify Plus pricing
• Wholesale Pricing Discount B2B on Shopify App Store
• Wholesale Gorilla on Shopify App Store
• SparkLayer on Shopify App Store

For ERP integration with B2B, see NetSuite integration. For payment terms, check accounting integrations.

If you’re unsure where to start, document one “happy path” order from checkout to delivery and make every automation/report depend on that single source of truth.