Google Sheets integration enables custom reporting, data analysis, and team collaboration with your Shopify data. This guide covers all connection methods.
SyncWith Google Sheets, Looker
2025 Snapshot
Related: connect Shopify with Zapier, Shopify Google Analytics 4 Integration: Complete Setup Guide (2025), Internal Link Finder.
| Data point | Value |
|---|---|
| Featured Sheets sync app rating | 4.2/5 (11 reviews, checked Dec 2025) |
| Featured app pricing | Free plan available (checked Dec 2025) |
| Zapier Free plan baseline | 100 tasks/month + 2-step Zaps (checked Dec 2025) |
| Most common workflow | New order → append a row (event-based) |
Why Connect Shopify to Google Sheets?
Benefits of sheets integration:
| Use Case | Benefit |
|---|---|
| Custom reports | Build exactly what you need |
| Data backup | Archive orders and customers |
| Team sharing | Collaborate on data |
| Analysis | Pivot tables, charts |
| Integration hub | Connect to other tools |
Common exports:
- Daily/weekly order summary
- Product performance report
- Customer list with history
- Inventory tracking
- Financial reconciliation
Integration Methods
Related: Shopify Slack Integration: Real-Time Store Notifications (2025).
Method 1: Zapier (Easiest)
Best for: Automatic order/customer sync
Pros:
- No coding required
- Real-time sync
- Reliable
Cons:
- Task limits on free tier
- Per-row sync (not bulk)
Method 2: Dedicated Apps
Options: Sheetgo, Coefficient, EZ Exporter
Best for: Bulk exports, scheduled reports
Pros:
- Bulk data export
- Scheduled sync
- Two-way sync (some)
Cons:
- Monthly fees
- Learning curve
Method 3: Google Apps Script
Best for: Custom solutions, developers
Pros:
- Free
- Fully customizable
- Direct API access
Cons:
- Requires coding
- Maintenance needed
Data Modeling in Google Sheets
Before you sync anything, decide what level of detail (grain) you want in Sheets. Most problems (duplicates, slow sheets, confusing dashboards) come from mixing grains in one tab.
| Sheet tab | Primary key | Best for |
|---|---|---|
| Orders (1 row per order) | order_id | Revenue, order status, fulfillment tracking |
| Order Line Items | order_id + line_item_id | Product performance, bundles, margin analysis |
| Customers | customer_id or email | Cohorts, repeat purchase rate, LTV models |
| Inventory Snapshots | sku + location + date | Stock trend, low-stock alerts, forecasting |
Recommended structure: keep a “raw” tab for each dataset (append-only), then build dashboards/pivots in separate tabs. When you change column order or rename headers, most automations break—so treat your raw schema like an API contract.
Scaling Notes for Larger Stores
For small stores, a per-order Zap is simple and reliable. For larger stores (or when you need backfills), you’ll want a more robust approach:
- Avoid duplicates: always store
order_id(ororder_number) and dedupe before insert. If your tool supports “find or create”, use it. - Backfills: export historical windows (e.g., last 90 days) in batches and stamp each row with
synced_atso you can audit what was imported. - API limits and pagination: Apps Script or custom code should use incremental sync (since last run) and paginate results. Don’t fetch “all orders” every hour.
- Sheet performance: archive old rows monthly/quarterly, and keep your dashboard formulas referencing smaller ranges when possible.
Security note: if you’re using API-based sync, create a dedicated Shopify custom app with the smallest required scopes (for example, read-only access to orders/products). Don’t hardcode API keys in a shared spreadsheet—store credentials in script properties and rotate tokens if you suspect exposure.
Zapier Setup
Step 1: Create Zap
- Go to zapier.com
- Create new Zap
- Choose Shopify trigger
Step 2: Configure Trigger
Popular triggers:
├── New Order → Track all orders
├── New Paid Order → Only completed
├── New Customer → Customer list
├── Updated Order → Order changes
└── New Product → Product catalog
Step 3: Add Google Sheets Action
- Select Google Sheets
- Choose “Create Spreadsheet Row”
- Connect Google account
- Select spreadsheet and sheet
Step 4: Map Fields
Field mapping example:
Shopify Field → Sheet Column
───────────────────────────
Order Number → A
Customer Name → B
Email → C
Total → D
Products → E
Date → F
Step 5: Test and Activate
- Test with sample data
- Verify row appears in sheet
- Turn on Zap
Apps for Google Sheets
Sheetgo
Scheduled data sync:
| Feature | Details |
|---|---|
| Bulk export | Yes |
| Scheduled sync | Daily/hourly |
| Two-way | Limited |
| Pricing | $22-100/mo |
Coefficient
Live data connection:
| Feature | Details |
|---|---|
| Live sync | Yes |
| Refresh on demand | Yes |
| Write back | Yes |
| Pricing | Free tier, $49+/mo |
EZ Exporter
Shopify-focused exports:
| Feature | Details |
|---|---|
| Data types | All Shopify data |
| Scheduling | Yes |
| Destinations | Sheets, FTP, email |
| Pricing | $19.99-99/mo |
Building Reports
Order Summary Report
Columns:
A: Date
B: Order Count
C: Revenue
D: Average Order Value
E: Refunds
F: Net Revenue
Formula examples:
Revenue: =SUMIF(Orders!D:D,A2,Orders!E:E)
AOV: =C2/B2
Product Performance
Columns:
A: Product Name
B: Units Sold
C: Revenue
D: Avg Sale Price
E: Return Rate
F: Profit Margin
Customer Analytics
Columns:
A: Customer Segment
B: Count
C: Total Spent
D: Avg Order Value
E: Order Frequency
F: LTV Estimate
Google Apps Script Method
Basic Order Export Script
function getShopifyOrders() {
const sheet = SpreadsheetApp.getActiveSpreadsheet().getSheetByName('Orders');
const apiKey = 'your-api-key';
const password = 'your-password';
const store = 'your-store.myshopify.com';
const url = `https://${apiKey}:${password}@${store}/admin/api/2024-01/orders.json?status=any`;
const response = UrlFetchApp.fetch(url);
const orders = JSON.parse(response.getContentText()).orders;
orders.forEach(order => {
sheet.appendRow([
order.name,
order.created_at,
order.customer?.email,
order.total_price,
order.financial_status
]);
});
}
Scheduled Trigger
function createTrigger() {
ScriptApp.newTrigger('getShopifyOrders')
.timeBased()
.everyHours(1)
.create();
}
Two-Way Sync
Updating Shopify from Sheets
Use cases:
- Bulk price updates
- Inventory adjustments
- Product descriptions
- Tags and collections
Methods
Matrixify app:
- Import/export via Excel/Sheets
- Bulk operations
- Scheduled imports
Custom Apps Script:
- API calls to update Shopify
- Custom logic
- Requires development
Best Practices
Data Organization
Spreadsheet structure:
├── Dashboard (summary view)
├── Orders (raw data)
├── Products (catalog)
├── Customers (CRM data)
├── Inventory (stock levels)
└── Reports (analysis sheets)
Naming Conventions
- Use clear sheet names
- Date format: YYYY-MM-DD
- Consistent column headers
- Add data validation
Performance
- Limit historical data
- Archive old data
- Use efficient formulas
- Regular cleanup
Common Formulas
Revenue Calculations
Total Revenue:
=SUM(D:D)
This Month:
=SUMIFS(D:D,A:A,">="&DATE(YEAR(TODAY()),MONTH(TODAY()),1))
By Product:
=SUMIF(E:E,"Product Name",D:D)
Date Formulas
Orders Today:
=COUNTIF(A:A,TODAY())
Last 30 Days:
=COUNTIFS(A:A,">"&(TODAY()-30))
Analytics
Average Order Value:
=AVERAGE(D:D)
Customer LTV:
=SUMIF(Customers!B:B,A2,Orders!D:D)
Troubleshooting
Data Not Syncing
Causes:
- Connection broken
- API rate limits
- Credential expired
Solutions:
- Reconnect accounts
- Check Zapier status
- Verify API access
- Review app settings
Duplicate Data
Causes:
- Zap running twice
- Missing deduplication
Solutions:
- Add order ID column
- Use conditional checks
- Implement unique constraints
Slow Performance
Causes:
- Too much data
- Complex formulas
- Large sheets
Solutions:
- Archive old data
- Simplify formulas
- Split into multiple sheets
- Use Google Sheets limits wisely
Alternatives
| Tool | Best For | Cost |
|---|---|---|
| Airtable | Structured data | Free-$20/mo |
| Excel Online | Microsoft ecosystem | Included |
| Notion | Team documentation | Free-$8/mo |
| Databox | Dashboard visualization | $79/mo+ |
Next Steps
After setup:
- Start with orders - Most common use case
- Build dashboard - Summary view
- Add formulas - Calculate metrics
- Schedule reports - Weekly/monthly
- Share with team - Collaborate
Shopify + Google Sheets implementation checklist (2025)
This section adds practical “make it stable” steps you can use after you install the app/connector. It’s intentionally lightweight: the goal is fewer sync surprises, cleaner reporting, and easier troubleshooting.
1) Quick setup checklist
- Permissions first: grant only the scopes you need (orders/customers/products as required) and document who owns the admin credentials.
- Data mapping: confirm how email, phone, currency, and SKU are mapped between Shopify and Google Sheets.
- Historical import: decide how far back to import orders/customers (avoid importing years of data if you don’t need it).
- Deduplication rules: pick one unique identifier per object (usually email for customers, order ID for orders) to prevent doubles.
- Alerts: set a lightweight alert path (email/Slack) for failed syncs, auth expiry, and API rate limits.
2) Data you should verify after connecting
Most integration issues show up in the first hour if you test the right things. Use the table below as a QA checklist (create a test order if needed).
| Data object | What to check | Why it matters |
|---|---|---|
| Customers | Email/phone format, marketing consent fields, duplicates | Prevents double messaging and broken segmentation |
| Orders | Order total, tax, discount, shipping, currency | Keeps revenue reporting and automation triggers accurate |
| Line items | SKU, variant ID, quantity, refunds/returns behavior | Avoids inventory and attribution mismatches |
| Fulfillment | Status changes + timestamps, tracking numbers, carrier fields | Drives customer notifications and post-purchase flows |
| Catalog | Product titles, handles, images, collections/tags | Ensures personalization and reporting match your storefront |
3) Automation ideas for Automation
- Trigger hygiene: prefer event/webhook triggers over scheduled polling when possible.
- Idempotency: prevent duplicates by keying actions on order ID/customer ID.
- Error handling: route failures to a Slack/email alert channel with retries and backoff.
- Field mapping: maintain a small mapping doc for critical fields (email, phone, currency, SKU).
- Staging first: validate in a test store/site, then roll out to production with a checklist.
API sanity check (Shopify Admin API)
If your integration UI says “connected” but data isn’t flowing, a quick API call helps confirm whether the store is accessible and returning the objects you expect.
# List the 5 most recent orders (GraphQL)
curl -X POST "https://your-store.myshopify.com/admin/api/2025-01/graphql.json" \
-H "X-Shopify-Access-Token: $SHOPIFY_ADMIN_TOKEN" \
-H "Content-Type: application/json" \
-d "{\"query\":\"{ orders(first: 5, sortKey: CREATED_AT, reverse: true) { edges { node { id name createdAt totalPriceSet { shopMoney { amount currencyCode } } customer { email } } } } }\"}"Tip: keep tokens/keys in environment variables, and test in a staging store/site before rolling changes to production.
4) KPIs to monitor (so you catch problems early)
- Sync freshness: how long it takes for a new order/customer event to appear in Google Sheets.
- Error rate: failed syncs per day (and which object types fail most).
- Duplicates: number of merged/duplicate contacts or orders created by mapping mistakes.
- Revenue parity: weekly spot-check that Shopify totals match downstream reporting (especially after refunds).
- Attribution sanity: confirm that key events (purchase, refund, subscription) are tracked consistently.
5) A simple 30-day optimization plan
- Week 1: connect + map fields, then validate with 5–10 real orders/customers.
- Week 2: enable 1–2 automations and measure baseline KPIs (conversion, AOV, repeat rate).
- Week 3: tighten segmentation/rules (exclude recent buyers, add VIP thresholds, handle edge cases).
- Week 4: document the setup, create an “owner” checklist, and set a recurring monthly audit.
Related integration guides
Browse all: integration guides.
Common issues (and fast fixes)
Even “simple” integrations fail in predictable ways. Use this as a quick troubleshooting playbook for Shopify + Google Sheets.
- Duplicate customers/orders: usually caused by running two connectors at once. Pick one source of truth and dedupe by email (customers) and order ID (orders).
- Currency/timezone drift: confirm store timezone and reporting currency match what Google Sheets expects, especially if you sell internationally.
- Missing permissions: if data is partially syncing, re-check API scopes (orders vs customers vs products) and re-authorize the app.
- Webhooks not firing: look for blocked callbacks, disabled webhooks, or a stale token. If possible, test with a fresh order and watch for events.
- Rate limits & delays: large imports or high order volume can queue syncs. Stagger imports, reduce lookback windows, and monitor retry queues.
- Refund/return mismatch: clarify whether refunds create separate objects or adjust the original order record (finance teams should agree on the model).
Privacy & compliance notes (2025)
Integrations often touch personal data (email, phone, address). Keep this lightweight checklist in mind:
- Least privilege: only grant the data scopes you actively use; remove unused apps quarterly.
- Consent fields: treat marketing consent separately from transactional messaging (especially for SMS).
- Data retention: define how long you keep customer event data, and who can export it.
- Access review: restrict admin accounts and rotate keys/tokens if staff changes.
Suggested rollout plan
- Connect in staging (if possible): validate mapping on a small dataset.
- Import a short history window: start with 30–90 days unless you have a clear reason to import more.
- Run side-by-side QA: compare a handful of orders across systems (totals, taxes, shipping, refunds).
- Go live gradually: enable 1–2 automations first, then expand once you trust the data.
Change control (keep it maintainable)
- One owner: assign a single owner for the integration (who approves mapping and workflow changes).
- Log changes: track what you changed (fields, filters, timing) and why, so you can roll back quickly.
- Monthly audit: re-check scopes, API tokens, and error logs—especially after major store/theme/app changes.
For more automation, see Shopify Zapier integration. For accounting exports, check QuickBooks integration.