Loox helps Shopify stores collect and display beautiful photo reviews. This guide covers setup and optimization for maximum visual social proof.
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TOP PICK
Loox Photo Reviews
Marketing Integration for Shopify
4.9 ★
7213 reviews
Price
Free trial available
Last Updated
2025-12-21
2025 Snapshot
Related: Judge.me integration, connect Shopify with Fera, favicon converter.
| Data point | Value |
|---|---|
| Shopify App Store rating | 4.9/5 (7,199 reviews, checked Dec 2025) |
| Shopify App Store pricing | From $12.99/month (USD), free trial available (checked Dec 2025) |
| Strength | Photo-forward widgets + galleries for visual social proof |
| Typical setup time | 30–90 minutes for install + widget QA (theme-dependent) |
Ratings, pricing, and plan details change over time, so treat this as a directional snapshot while evaluating.
Why Loox?
Related: Shopify Reviews Apps: Product Review Integration Guide (2025), Shopify Yotpo Integration: Reviews & Loyalty Guide (2025), Shopify Stamped Integration: Reviews & Loyalty Guide (2025).
Photo-first review platform:
| Feature | Benefit |
|---|---|
| Photo focus | Visual social proof |
| Beautiful widgets | Conversion-optimized |
| One-click upload | Higher photo rate |
| Smart timing | Optimal request timing |
| Easy setup | Quick installation |
Photo reviews convert better:
- 91% of shoppers read reviews
- Photos increase trust 2x
- Visual content drives purchases
Loox Pricing
Loox pricing is shown on the Shopify App Store and can change over time. As of Dec 2025, plans are listed from $12.99/month (USD) with a free trial.
| Plan | Price (USD/month) | Free trial | Typical fit |
|---|---|---|---|
| Beginner | 12.99 | 7 days | New stores launching photo reviews |
| Scale | 39.99 | 14 days | Growing brands with higher volume |
| Convert | 99.99 | 14 days | Stores optimizing conversion + UGC |
| Unlimited | 299.99 | 14 days | High-volume stores |
All plans include:
- Photo and video reviews
- Customizable widgets
- Google Rich Snippets
- Multi-language support
Getting Started
Step 1: Install Loox
- Go to Shopify App Store
- Search “Loox Product Reviews”
- Click Add app
- Authorize access
- Complete setup wizard
Step 2: Configure Review Requests
Request settings:
├── Days after delivery: 14 (default)
├── Reminder timing: 5 days later
├── Discount offer: 10% for photo review
└── Request template: Customize
Data Flow
%%{init: {'theme': 'base', 'themeVariables': { 'primaryColor': '#e0f2fe', 'primaryTextColor': '#0369a1', 'primaryBorderColor': '#0369a1', 'lineColor': '#64748b', 'secondaryColor': '#f0fdf4', 'tertiaryColor': '#fef3c7'}}}%%
graph LR
A[Shopify Store] -->|Customer Data| B[Shopify]
A -->|Order History| B
B -->|Segments & Tags| C[Loox]
C -->|Campaigns| D[Email/SMS]
D -->|Engagement| A
Real-time sync
Scheduled sync
Step 3: Install Widgets
Loox installs automatically or manually:
- Auto-install: One-click theme integration
- Manual: Copy code to theme
Step 4: Customize Design
Match your brand:
- Widget colors
- Font styles
- Layout options
- Display rules
Implementation Checklist (Theme + Performance)
Loox widgets are highly visible on product pages, so a “works in admin” setup isn’t enough. Make sure your implementation holds up on real templates and real traffic.
- QA widget placement on your top 10 products (especially those with variant selectors, sticky add-to-cart, and quick-view modals).
- Validate mobile UX: photo galleries can push key CTAs down the page. Keep galleries below the fold or after key conversion sections if needed.
- Avoid duplicate scripts: if you previously installed another reviews app, remove old widget code and schema output to prevent conflicts and layout issues.
- Set request timing by product type: fast-ship products can request sooner; made-to-order or international shipping usually needs longer delays.
- Measure impact: track add-to-cart rate and conversion before/after widget rollout for a clean baseline.
Authenticity Guidelines (Don’t Trade Trust for Volume)
Photo reviews work best when shoppers believe they are real. A few basic rules keep trust high:
- Don’t gate incentives behind a rating threshold (reward participation, not 5-stars).
- Publish a mix of ratings and respond to negatives with solutions.
- Make it clear when a review is from a verified buyer and avoid importing low-quality “bulk” reviews that don’t match your product catalog.
Review Collection
Request Emails
Optimize request emails:
- Personalized subject line
- Product image included
- One-click rating
- Easy photo upload
Subject line examples:
- “How’s your [Product]?”
- “[Name], loving your new [Product]?”
- “Quick review for [Product]?”
Photo Incentives
| Incentive Type | Recommendation |
|---|---|
| Discount code | 10-15% off |
| Store credit | $5-10 |
| Free shipping | Next order |
| Points | If loyalty program |
Timing Strategy
| Product Type | Send After |
|---|---|
| Fast delivery | 7 days |
| Standard | 14 days |
| Slow/custom | 21-30 days |
Reminders
Configure follow-ups:
- First reminder: 5 days after request
- Show discount reminder
- Change subject line
- Maximum 2 reminders
Display Widgets
Product Page Widget
| Element | Purpose |
|---|---|
| Star rating | Quick summary |
| Review count | Build confidence |
| Photo gallery | Visual proof |
| Written reviews | Details |
| Helpful votes | Engagement |
Collection Stars
Show on collection pages:
- Average rating
- Review count
- Increases CTR
- Builds trust
Homepage Carousel
Feature best reviews:
- Auto-rotating
- Photo-focused
- Customer names
- Product links
Popup Widget
Happy customer popup:
- New reviews appear
- Social proof nudge
- Subtle notification
- Configurable rules
Advanced Features
Video Reviews
Enable video:
- Customers upload videos
- Display in gallery
- Higher engagement
- Premium social proof
Q&A Section
Product questions:
- Customers ask questions
- Store or community answers
- Reduces support tickets
- Improves SEO
Social Proof Widgets
Additional displays:
- Reviews carousel
- Photo gallery page
- Trust badges
- Review pop-ups
Import Reviews
Supported Sources
| Source | Import Method |
|---|---|
| AliExpress | Direct import |
| Amazon | Product matching |
| Judge.me | Migration tool |
| Yotpo | Export/import |
| CSV | Manual upload |
Import Process
- Select source platform
- Map products
- Import reviews
- Review and publish
Best Practices for Imports
- Keep authentic reviews
- Match products correctly
- Remove obvious fakes
- Moderate before publish
Moderation
Auto-Publish Settings
Configure rules:
- Minimum rating (e.g., 3+ stars)
- Profanity filter
- Spam detection
- Auto-approve verified
Manual Review Queue
Review before publishing:
- Low ratings
- Flagged content
- New photos
- First-time reviewers
Responding to Reviews
| Rating | Response |
|---|---|
| 5 stars | Thank, share |
| 4 stars | Thank, ask for feedback |
| 3 stars | Address concerns |
| 1-2 stars | Resolve issue |
SEO Integration
Google Rich Snippets
Loox provides:
- Star rating in search
- Review count
- Schema markup
- Improved CTR
Review SEO
Reviews add:
- Fresh content
- User keywords
- Long-tail terms
- Page engagement
Multi-Store Features
Multiple Languages
Loox supports:
- Automatic translation
- Multi-language emails
- Language-specific widgets
- International stores
Multi-Currency
Display prices in:
- Customer’s currency
- Store default
- Dynamic conversion
Analytics
Key Metrics
| Metric | What to Track |
|---|---|
| Collection rate | % of requests converted |
| Photo rate | % with photos |
| Average rating | Overall satisfaction |
| Display engagement | Widget clicks |
Reporting
View reports for:
- Review collection trends
- Photo submission rates
- Rating distribution
- Conversion impact
Integrations
Marketing
| Platform | Integration |
|---|---|
| Klaviyo | Review triggers |
| Shopping reviews | |
| Meta Ads | Social proof |
Other Apps
| App | Function |
|---|---|
| PageFly | Widget embedding |
| Shogun | Landing pages |
| GemPages | Page builder |
Troubleshooting
Reviews Not Sending
Causes:
- Email timing wrong
- Orders not fulfilled
- Customer email missing
Solutions:
- Check fulfillment status
- Verify email addresses
- Adjust timing settings
Widget Not Showing
Causes:
- Installation incomplete
- Theme conflict
- Cache issue
Solutions:
- Re-run auto-install
- Add manually to theme
- Clear store cache
Loox vs Alternatives
| Feature | Loox | Judge.me | Yotpo |
|---|---|---|---|
| Photo focus | Excellent | Good | Excellent |
| Free plan | No | Yes | Yes |
| Pricing | Simple | Affordable | Enterprise |
| Design | Beautiful | Basic | Custom |
| Best for | Visual brands | Budget | Large stores |
Best Practices
Collection
- Time requests after delivery
- Offer photo incentive
- Use reminder emails
- Keep emails short
Display
- Show on product pages
- Add collection stars
- Use homepage carousel
- Feature photo reviews
Moderation
- Respond to all reviews
- Address negatives quickly
- Thank positive reviewers
- Keep authentic
Next Steps
After setup:
- Configure requests - Set timing and incentives
- Install widgets - Product and collection pages
- Import existing - From previous app
- Customize design - Match brand
- Monitor results - Track metrics
Shopify + Loox implementation checklist (2025)
This section adds practical “make it stable” steps you can use after you install the app/connector. It’s intentionally lightweight: the goal is fewer sync surprises, cleaner reporting, and easier troubleshooting.
1) Quick setup checklist
- Permissions first: grant only the scopes you need (orders/customers/products as required) and document who owns the admin credentials.
- Data mapping: confirm how email, phone, currency, and SKU are mapped between Shopify and Loox.
- Historical import: decide how far back to import orders/customers (avoid importing years of data if you don’t need it).
- Deduplication rules: pick one unique identifier per object (usually email for customers, order ID for orders) to prevent doubles.
- Alerts: set a lightweight alert path (email/Slack) for failed syncs, auth expiry, and API rate limits.
2) Data you should verify after connecting
Most integration issues show up in the first hour if you test the right things. Use the table below as a QA checklist (create a test order if needed).
| Data object | What to check | Why it matters |
|---|---|---|
| Customers | Email/phone format, marketing consent fields, duplicates | Prevents double messaging and broken segmentation |
| Orders | Order total, tax, discount, shipping, currency | Keeps revenue reporting and automation triggers accurate |
| Line items | SKU, variant ID, quantity, refunds/returns behavior | Avoids inventory and attribution mismatches |
| Fulfillment | Status changes + timestamps, tracking numbers, carrier fields | Drives customer notifications and post-purchase flows |
| Catalog | Product titles, handles, images, collections/tags | Ensures personalization and reporting match your storefront |
3) Automation ideas for Marketing
- Welcome series: new subscriber → educational sequence + first-purchase offer in Loox.
- Abandoned cart: cart started but not purchased → reminder email/SMS from Loox (timing based on your AOV).
- Post-purchase: order created → delivery/usage tips + cross-sell for complementary products in Loox.
- Win-back: no purchase in 60–90 days → reactivation campaign using Loox segments.
- VIP: customer hits LTV threshold → move into VIP tier and trigger perks via Loox.
API sanity check (Shopify Admin API)
If your integration UI says “connected” but data isn’t flowing, a quick API call helps confirm whether the store is accessible and returning the objects you expect.
# List the 5 most recent orders (GraphQL)
curl -X POST "https://your-store.myshopify.com/admin/api/2025-01/graphql.json" \
-H "X-Shopify-Access-Token: $SHOPIFY_ADMIN_TOKEN" \
-H "Content-Type: application/json" \
-d "{\"query\":\"{ orders(first: 5, sortKey: CREATED_AT, reverse: true) { edges { node { id name createdAt totalPriceSet { shopMoney { amount currencyCode } } customer { email } } } } }\"}"Tip: keep tokens/keys in environment variables, and test in a staging store/site before rolling changes to production.
4) KPIs to monitor (so you catch problems early)
- Sync freshness: how long it takes for a new order/customer event to appear in Loox.
- Error rate: failed syncs per day (and which object types fail most).
- Duplicates: number of merged/duplicate contacts or orders created by mapping mistakes.
- Revenue parity: weekly spot-check that Shopify totals match downstream reporting (especially after refunds).
- Attribution sanity: confirm that key events (purchase, refund, subscription) are tracked consistently.
5) A simple 30-day optimization plan
- Week 1: connect + map fields, then validate with 5–10 real orders/customers.
- Week 2: enable 1–2 automations and measure baseline KPIs (conversion, AOV, repeat rate).
- Week 3: tighten segmentation/rules (exclude recent buyers, add VIP thresholds, handle edge cases).
- Week 4: document the setup, create an “owner” checklist, and set a recurring monthly audit.
Related integration guides
More marketing tools: the Klaviyo guide, the Mailchimp guide, the HubSpot guide.
Common issues (and fast fixes)
Even “simple” integrations fail in predictable ways. Use this as a quick troubleshooting playbook for Shopify + Loox.
- Duplicate customers/orders: usually caused by running two connectors at once. Pick one source of truth and dedupe by email (customers) and order ID (orders).
- Currency/timezone drift: confirm store timezone and reporting currency match what Loox expects, especially if you sell internationally.
- Missing permissions: if data is partially syncing, re-check API scopes (orders vs customers vs products) and re-authorize the app.
- Webhooks not firing: look for blocked callbacks, disabled webhooks, or a stale token. If possible, test with a fresh order and watch for events.
- Rate limits & delays: large imports or high order volume can queue syncs. Stagger imports, reduce lookback windows, and monitor retry queues.
- Refund/return mismatch: clarify whether refunds create separate objects or adjust the original order record (finance teams should agree on the model).
Privacy & compliance notes (2025)
Integrations often touch personal data (email, phone, address). Keep this lightweight checklist in mind:
- Least privilege: only grant the data scopes you actively use; remove unused apps quarterly.
- Consent fields: treat marketing consent separately from transactional messaging (especially for SMS).
- Data retention: define how long you keep customer event data, and who can export it.
- Access review: restrict admin accounts and rotate keys/tokens if staff changes.
Suggested rollout plan
- Connect in staging (if possible): validate mapping on a small dataset.
- Import a short history window: start with 30–90 days unless you have a clear reason to import more.
- Run side-by-side QA: compare a handful of orders across systems (totals, taxes, shipping, refunds).
- Go live gradually: enable 1–2 automations first, then expand once you trust the data.
Change control (keep it maintainable)
- One owner: assign a single owner for the integration (who approves mapping and workflow changes).
- Log changes: track what you changed (fields, filters, timing) and why, so you can roll back quickly.
- Monthly audit: re-check scopes, API tokens, and error logs—especially after major store/theme/app changes.
Sources
- Loox Product Reviews (Shopify App Store listing)
- Loox reviews (Shopify App Store)
- Loox pricing
- Google Search Central: Product structured data
For alternative reviews, see Yotpo integration. For general reviews, check Shopify reviews integration.