Pinterest is a high-intent shopping platform where users actively plan purchases. This guide covers complete Shopify integration for organic and paid product discovery.
integrates with
TOP PICKPinterest
Marketing Integration for Shopify
4.2 ★
1589 reviews
Price
Free to install
Last Updated
2025-12-21
2025 Snapshot
Related: Shopify Instagram Integration: Shopping Tags & Selling Guide (2025), Shopify Facebook Integration: Ads, Shop & Pixel Setup (2025), Free Favicon Converter.
| Data point | Value |
|---|---|
| Shopify App Store rating | 4.2/5 (1,588 reviews, checked Dec 2025) |
| Shopify → Pinterest mapping | Connect up to 100 Shopify collections as Pinterest product groups |
| Catalog sync cadence | Sync runs every 48 hours (up to 1,000 products per collection) |
| New advertiser note | Pinterest may offer $100 ads credit depending on location (see setup page) |
Why Pinterest for Ecommerce?
Related: TikTok integration.
Pinterest sits between a search engine and a social feed. For ecommerce, that matters because:
- Pins can keep driving traffic through search and saves (not just “today’s feed”).
- Shopping Ads can promote products directly from your synced catalog.
- The same creative can be reused across organic pins and paid campaigns.
Best product categories:
- Home decor and furniture
- Fashion and accessories
- Beauty and cosmetics
- Food and recipes
- DIY and crafts
- Wedding and events
Integration Features
What the Shopify-Pinterest integration enables:
| Feature | Description |
|---|---|
| Product Pins | Rich pins with price, availability |
| Catalog Sync | Automatic product import |
| Pinterest Tag | Conversion tracking |
| Shopping Ads | Dynamic product promotion |
| Collections | Organize products by theme |
| Idea Pins | Multi-page storytelling with products |
Setting Up the Integration
Step 1: Install Pinterest App
- Go to Shopify App Store
- Search “Pinterest”
- Click Add app
- Review permissions and install
Step 2: Connect Pinterest Business Account
- Log into Pinterest (Business account required)
- Authorize Shopify connection
- Select connected ad account
- Enable automatic data sharing
Step 3: Claim Your Website
Verify domain ownership:
- Go to Pinterest Settings > Claimed Accounts
- Select claim method:
- HTML meta tag (auto via app)
- HTML file upload
- DNS TXT record
- Complete verification
Data Flow
%%{init: {'theme': 'base', 'themeVariables': { 'primaryColor': '#e0f2fe', 'primaryTextColor': '#0369a1', 'primaryBorderColor': '#0369a1', 'lineColor': '#64748b', 'secondaryColor': '#f0fdf4', 'tertiaryColor': '#fef3c7'}}}%%
graph LR
A[Shopify Store] -->|Customer Data| B[Shopify]
A -->|Order History| B
B -->|Segments & Tags| C[Pinterest]
C -->|Campaigns| D[Email/SMS]
D -->|Engagement| A
Real-time sync
Scheduled sync
Step 4: Install Pinterest Tag
- In the app, go to Tracking
- Click Install Pinterest Tag
- Select data sharing level
- Enable Enhanced Match
- Verify installation
Step 5: Sync Product Catalog
- Go to Catalogs section
- Select collections to sync
- Set sync frequency
- Wait for approval (24-48 hours)
How Shopify Collections Become Pinterest Product Groups
When you connect Shopify to Pinterest, Shopify collections become the main way to organize catalog sync.
| Concept | Shopify | |
|---|---|---|
| Organization unit | Collection | Product group |
| What it controls | Which products are included | Which products are eligible for shopping surfaces and ads |
| Sync behavior | Your collection changes | Pinterest sync updates on a schedule |
Practical implications:
- Keep collections clean (avoid out-of-stock clutter).
- Create one “Top sellers” collection for shopping-first promotion.
- Expect sync to be scheduled (not instant) and plan around review cycles.
Pinterest Tag Configuration
Events Tracked
| Event | Trigger | Purpose |
|---|---|---|
PageVisit | Page load | Audience building |
ViewCategory | Collection page | Category interest |
Search | Site search | Intent signals |
AddToCart | Add to cart | High intent |
Checkout | Purchase | Conversion tracking |
WatchVideo | Video play | Engagement |
Enhanced Match
Enable for better attribution:
- Email address (hashed)
- Phone number (hashed)
- External ID
- First/last name (hashed)
Conversion API
Server-side tracking for accuracy:
- Enabled automatically via Shopify app
- Complements browser-based tag
- Handles iOS/ad blocker limitations
- Improves conversion match rate
Product Pins Optimization
Catalog Requirements
Product data quality:
├── Title: Clear, keyword-rich (under 100 chars)
├── Description: Detailed, 500+ characters ideal
├── Price: Accurate, with currency
├── Availability: Real-time sync
├── Images: High-quality, vertical preferred
├── Link: Direct to product page
└── Category: Google product category
Image Best Practices
| Specification | Recommendation |
|---|---|
| Aspect ratio | 2:3 vertical (1000x1500px) |
| Minimum size | 600x900px |
| Format | JPEG or PNG |
| Style | Lifestyle + product |
| Text overlay | Minimal, avoid logos |
Rich Pin Features
Product Pins automatically show:
- Real-time pricing
- Stock availability
- Product title
- Your store name
- Direct “Shop” button
Shopping Ads Strategy
Campaign Types
| Type | Objective | Best For |
|---|---|---|
| Shopping | Catalog sales | Products, retargeting |
| Collections | Showcase sets | Multiple products |
| Carousel | Story telling | Brand awareness |
| Standard | Traffic/awareness | Top of funnel |
Audience Targeting
Targeting options:
- Interests (detailed categories)
- Keywords (search intent)
- Customer lists (email/phone)
- Engagement (past interactors)
- Actalike (similar to converters)
Recommended structure:
Campaign 1: Prospecting
├── Audience: Interests + Keywords
├── Objective: Traffic or Conversions
└── Creative: Catalog shopping ads
Campaign 2: Retargeting
├── Audience: Site visitors, cart abandoners
├── Objective: Conversions
└── Creative: Dynamic retargeting
Campaign 3: Customer expansion
├── Audience: Actalike of purchasers
├── Objective: Conversions
└── Creative: Top performing products
Budget Guidelines
Starting budgets:
├── Testing: $20-50/day per campaign
├── Scaling: $100-300/day
├── Mature: $500+/day
│
├── Minimum campaign daily: $5
└── Recommended testing: 2 weeks minimum
Organic Pinterest Strategy
Pin Creation Best Practices
High-performing pins:
├── Vertical format (2:3 ratio)
├── High-quality lifestyle imagery
├── Text overlay with value prop
├── Clear product visibility
├── Bright, eye-catching colors
└── Seasonal/trend alignment
Board Organization
Create strategic boards:
- Product categories
- Seasonal collections
- Style guides
- How-to tutorials
- Customer favorites
- Gift guides
Idea Pins
Multi-page content format:
- Up to 20 pages
- Tag products on each page
- Tutorial/how-to format
- Higher engagement than standard
- Great for storytelling
Publishing Schedule
Recommended frequency:
├── Fresh pins: 5-10/day
├── Repins: 10-20/day
├── Idea Pins: 1-3/week
└── Best times: Evenings, weekends
Collections and Shopping Features
Creating Collections
Group products for themed shopping:
- Go to Pinterest Business Hub
- Create Collection
- Add products from catalog
- Set featured image
- Write collection description
Shop Tab
Your Pinterest profile Shop tab:
- Displays catalog products
- Organized by collections
- Direct shopping experience
- Links to product pages
Analytics and Performance
Key Metrics
| Metric | Benchmark | Notes |
|---|---|---|
| Save rate | 1-3% | Interest indicator |
| Click rate | 0.3-1% | Traffic quality |
| Conversion rate | 1-3% | Purchase intent |
| CTR (ads) | 0.5-1% | Engagement |
| CPC | $0.50-2.00 | Lower than many platforms |
Pinterest Analytics
Access insights at:
- analytics.pinterest.com
- Pinterest Business Hub
Track:
- Impressions and saves
- Outbound clicks
- Top pins
- Audience demographics
Conversion Tracking
In Shopify Pinterest app:
- View attributed conversions
- Check ROAS by campaign
- See top converting products
- Monitor catalog health
Troubleshooting
Pins Not Showing Products
Possible causes:
- Catalog not synced
- Products not approved
- Rich Pin metadata missing
Solutions:
- Check catalog status in app
- Review rejected products
- Wait 24-48 hours for processing
- Validate Rich Pin data
Tag Not Tracking
Possible causes:
- Tag not installed correctly
- Ad blockers
- Consent not given
Solutions:
- Use Pinterest Tag Helper extension
- Verify in Events Manager
- Test in incognito mode
- Check enhanced match settings
Low Ad Performance
Possible causes:
- Creative not optimized for Pinterest
- Wrong audience targeting
- Insufficient budget
Solutions:
- Use vertical images
- Test interest vs keyword targeting
- Increase daily budget
- Improve pin descriptions
- Test different products
Best Practices Summary
Visual Content
- Always use vertical (2:3) images
- Lifestyle photos outperform product-only
- Bright colors perform better
- Minimal text overlay
- Show products in context
SEO for Pinterest
- Keyword-rich pin descriptions
- Optimized board titles
- Hashtags (sparingly)
- Alt text on images
- Consistent posting
Shopping Integration
- Keep prices accurate
- Sync inventory regularly
- Use multiple images per product
- Enable all Rich Pin features
- Monitor catalog health
Costs Overview
Free Features
- Product Pins
- Organic reach
- Catalog sync
- Analytics
- Shop tab
Paid Advertising
| Model | Typical Cost |
|---|---|
| CPC | $0.50-2.00 |
| CPM | $5-15 |
| CPA | Varies by product |
Next Steps
After setting up Pinterest integration:
- Optimize catalog - Fix any product issues
- Create boards - Organize by category
- Start pinning - 5-10 fresh pins daily
- Test shopping ads - Start with bestsellers
- Monitor analytics - Weekly reviews
Shopify + Pinterest implementation checklist (2025)
This section adds practical “make it stable” steps you can use after you install the app/connector. It’s intentionally lightweight: the goal is fewer sync surprises, cleaner reporting, and easier troubleshooting.
1) Quick setup checklist
- Permissions first: grant only the scopes you need (orders/customers/products as required) and document who owns the admin credentials.
- Data mapping: confirm how email, phone, currency, and SKU are mapped between Shopify and Pinterest.
- Historical import: decide how far back to import orders/customers (avoid importing years of data if you don’t need it).
- Deduplication rules: pick one unique identifier per object (usually email for customers, order ID for orders) to prevent doubles.
- Alerts: set a lightweight alert path (email/Slack) for failed syncs, auth expiry, and API rate limits.
2) Data you should verify after connecting
Most integration issues show up in the first hour if you test the right things. Use the table below as a QA checklist (create a test order if needed).
| Data object | What to check | Why it matters |
|---|---|---|
| Customers | Email/phone format, marketing consent fields, duplicates | Prevents double messaging and broken segmentation |
| Orders | Order total, tax, discount, shipping, currency | Keeps revenue reporting and automation triggers accurate |
| Line items | SKU, variant ID, quantity, refunds/returns behavior | Avoids inventory and attribution mismatches |
| Fulfillment | Status changes + timestamps, tracking numbers, carrier fields | Drives customer notifications and post-purchase flows |
| Catalog | Product titles, handles, images, collections/tags | Ensures personalization and reporting match your storefront |
3) Automation ideas for Marketing
- Welcome series: new subscriber → educational sequence + first-purchase offer in Pinterest.
- Abandoned cart: cart started but not purchased → reminder email/SMS from Pinterest (timing based on your AOV).
- Post-purchase: order created → delivery/usage tips + cross-sell for complementary products in Pinterest.
- Win-back: no purchase in 60–90 days → reactivation campaign using Pinterest segments.
- VIP: customer hits LTV threshold → move into VIP tier and trigger perks via Pinterest.
API sanity check (Shopify Admin API)
If your integration UI says “connected” but data isn’t flowing, a quick API call helps confirm whether the store is accessible and returning the objects you expect.
# List the 5 most recent orders (GraphQL)
curl -X POST "https://your-store.myshopify.com/admin/api/2025-01/graphql.json" \
-H "X-Shopify-Access-Token: $SHOPIFY_ADMIN_TOKEN" \
-H "Content-Type: application/json" \
-d "{\"query\":\"{ orders(first: 5, sortKey: CREATED_AT, reverse: true) { edges { node { id name createdAt totalPriceSet { shopMoney { amount currencyCode } } customer { email } } } } }\"}"Tip: keep tokens/keys in environment variables, and test in a staging store/site before rolling changes to production.
4) KPIs to monitor (so you catch problems early)
- Sync freshness: how long it takes for a new order/customer event to appear in Pinterest.
- Error rate: failed syncs per day (and which object types fail most).
- Duplicates: number of merged/duplicate contacts or orders created by mapping mistakes.
- Revenue parity: weekly spot-check that Shopify totals match downstream reporting (especially after refunds).
- Attribution sanity: confirm that key events (purchase, refund, subscription) are tracked consistently.
5) A simple 30-day optimization plan
- Week 1: connect + map fields, then validate with 5–10 real orders/customers.
- Week 2: enable 1–2 automations and measure baseline KPIs (conversion, AOV, repeat rate).
- Week 3: tighten segmentation/rules (exclude recent buyers, add VIP thresholds, handle edge cases).
- Week 4: document the setup, create an “owner” checklist, and set a recurring monthly audit.
Related integration guides
More marketing tools: Klaviyo Shopify Integration: Setup Guide (2025), Shopify Mailchimp Integration: Complete Email Marketing Guide (2025), Shopify HubSpot Integration: Sync Ecommerce and CRM Data (2025).
Sources
- Pinterest (Shopify App Store reviews)
- Pinterest Help: Link your Shopify account to Pinterest
- Pinterest Help: Troubleshoot your Shopify integration
- Pinterest Help: Connect product groups to Shopify collections
- Pinterest Help: About the Conversions API
Want more visual marketing channels? See our Shopify Instagram integration and Shopify Facebook integration guides.