ShipBob provides 3PL fulfillment for scaling Shopify brands. This guide covers setup, costs, and optimization for outsourced logistics.
ShipBob Fulfillment
Why ShipBob?
Related: Shopify Printful Integration: Print-on-Demand Setup Guide (2025), Internal Link Finder.
Professional fulfillment network:
| Feature | Benefit |
|---|---|
| 40+ centers | US, EU, UK, AU, CA |
| 2-day shipping | 95%+ US coverage |
| Real-time sync | Shopify integration |
| Analytics | Fulfillment insights |
| Scalability | Grow without limits |
When to use 3PL:
- 100+ orders/month
- Limited warehouse space
- Need faster shipping
- Want to focus on marketing/product
ShipBob Pricing
Fee Structure
| Fee Type | Cost |
|---|---|
| Receiving | $35/man-hour |
| Storage (pallet) | $40/month |
| Storage (shelf) | $10/month |
| Storage (bin) | $5/month |
| Pick & pack | Starts at $5/order |
| Shipping | Discounted rates |
Example Costs
| Monthly Orders | Approx. Cost/Order |
|---|---|
| 100 | $8-12 |
| 500 | $7-10 |
| 1,000 | $6-9 |
| 5,000+ | $5-8 |
Note: Costs vary by product size, weight, and complexity
Getting Started
Step 1: Create ShipBob Account
- Visit shipbob.com
- Request quote
- Complete onboarding call
- Sign agreement
Step 2: Connect Shopify
- Log into ShipBob dashboard
- Go to Integrations
- Click Connect Shopify
- Authorize access
- Configure settings
Step 3: Send Inventory
Prepare shipment:
- Create inbound shipment
- Label products correctly
- Ship to ShipBob center
- Track receiving
Step 4: Configure Settings
Settings:
├── Shipping methods
├── Packaging preferences
├── Custom inserts
├── Order tagging
└── Return handling
Integration Features
Order Sync
Automatic workflow:
- Orders sync in real-time
- Fulfillment starts immediately
- Tracking updates to Shopify
- Customer notified automatically
Inventory Sync
| Direction | Function |
|---|---|
| ShipBob → Shopify | Inventory levels |
| Shopify → ShipBob | Product catalog |
| Real-time | Stock updates |
Multi-Location
Distribute inventory across:
- Multiple US centers
- International locations
- Optimal placement algorithm
Fulfillment Process
Order Flow
Order placed on Shopify
↓
Syncs to ShipBob (real-time)
↓
Order queued for picking
↓
Item picked from inventory
↓
Packed per specifications
↓
Shipped with carrier
↓
Tracking syncs to Shopify
↓
Customer receives tracking
Shipping Options
| Service | Delivery | Use Case |
|---|---|---|
| Ground | 3-7 days | Standard |
| 2-Day | 2 days | Fast shipping |
| Overnight | 1 day | Urgent |
| International | 5-15 days | Global |
Carrier Options
ShipBob negotiates rates with:
- USPS
- UPS
- FedEx
- DHL
- Regional carriers
Inventory Management
Receiving
Process:
- Create inbound shipment
- Generate labels
- Ship to ShipBob
- Automatic receiving
- Inventory available
Best practices:
- Use ShipBob labels
- Include packing list
- Proper product packaging
- Schedule appointments (pallets)
Storage
Options:
- Bins (small items)
- Shelves (medium items)
- Pallets (large/bulk)
Inventory Optimization
| Feature | Benefit |
|---|---|
| Low stock alerts | Prevent stockouts |
| Reorder points | Automated warnings |
| Inventory reports | Track levels |
| Expiration tracking | FEFO management |
Multi-Warehouse Strategy
Benefits
| Strategy | Advantage |
|---|---|
| East + West US | 2-day coverage |
| Add Midwest | Even faster |
| International | Local delivery |
Inventory Placement
ShipBob algorithm:
- Analyzes order history
- Recommends distribution
- Optimizes for speed/cost
- Reduces shipping distance
Example Setup
| Center | Inventory % |
|---|---|
| Los Angeles | 40% |
| Dallas | 30% |
| New Jersey | 30% |
Packaging & Branding
Standard Packaging
Included options:
- ShipBob boxes
- Poly mailers
- Bubble mailers
- Kraft boxes
Custom Packaging
Options:
- Branded boxes
- Custom tissue paper
- Branded tape
- Thank you cards
- Product inserts
Kitting
Bundle products:
- Subscription boxes
- Gift sets
- Sample kits
- Multi-packs
Returns Management
Return Process
Customer initiates return
↓
Return label generated
↓
Customer ships item
↓
Received at ShipBob
↓
Quality inspection
↓
Restocked or disposed
↓
Refund processed
Returns Options
| Option | Description |
|---|---|
| Restock | Return to inventory |
| Dispose | Discard damaged items |
| Return to merchant | Ship back to you |
Analytics & Reporting
Dashboard Metrics
| Metric | What It Shows |
|---|---|
| Order volume | Daily/weekly/monthly |
| Fulfillment time | Pick to ship |
| Shipping costs | By carrier/service |
| Inventory levels | Stock status |
Reports
Available reports:
- Inventory aging
- Order accuracy
- Shipping performance
- Cost analysis
Insights
Track:
- Best sellers
- Slow movers
- Seasonal patterns
- Cost optimization
B2B Fulfillment
Wholesale Orders
ShipBob handles:
- Bulk orders
- Retailer requirements
- EDI compliance
- Routing guides
Features
| Feature | Support |
|---|---|
| Pallet shipping | ✓ |
| Custom labeling | ✓ |
| EDI | ✓ |
| Retailer compliance | ✓ |
International Fulfillment
Global Network
| Region | Centers |
|---|---|
| US | 30+ |
| UK | Multiple |
| EU | Multiple |
| Canada | Multiple |
| Australia | Multiple |
International Shipping
Options:
- Ship from US
- Local fulfillment
- Customs handling
- DDP/DDU
Integrations
Ecommerce
| Platform | Integration |
|---|---|
| Shopify | Native |
| WooCommerce | Native |
| Amazon | Native |
| Walmart | Native |
Returns
| Platform | Integration |
|---|---|
| Loop | Returns processing |
| Returnly | Exchanges |
| Happy Returns | Drop-off |
Other
| Platform | Integration |
|---|---|
| Recharge | Subscriptions |
| Gorgias | Support context |
| Klaviyo | Order data |
Best Practices
Before Launch
| Step | Action |
|---|---|
| Test orders | Place test orders |
| Check packaging | Verify quality |
| Review settings | Confirm configuration |
| Train team | Learn dashboard |
Ongoing
| Practice | Frequency |
|---|---|
| Review costs | Monthly |
| Check inventory | Weekly |
| Analyze shipping | Monthly |
| Optimize placement | Quarterly |
Cost Optimization
- Use ShipBob’s carrier rates
- Optimize package sizes
- Distribute inventory smartly
- Monitor storage costs
Troubleshooting
Order Delays
Causes:
- Stock issues
- Integration sync
- Carrier delays
Solutions:
- Check inventory levels
- Verify integration status
- Contact ShipBob support
Inventory Discrepancies
Causes:
- Receiving errors
- Damage
- Misplacement
Solutions:
- Request inventory audit
- Review receiving photos
- Reconcile counts
ShipBob vs Alternatives
| Feature | ShipBob | Deliverr | Amazon FBA |
|---|---|---|---|
| DTC focus | Yes | Yes | Marketplace |
| Branding | Full | Limited | None |
| Centers | 40+ | 15+ | 100+ |
| International | Yes | Limited | Yes |
| Pricing | Transparent | Transparent | Complex |
| Best for | DTC brands | SMB | Amazon sellers |
ROI Considerations
When ShipBob Makes Sense
| Situation | Benefit |
|---|---|
| 100+ orders/mo | Economies of scale |
| Growing fast | Scalable infrastructure |
| Space constrained | No warehouse needed |
| National shipping | 2-day capability |
Cost Comparison
Self-fulfillment costs:
- Warehouse lease
- Labor
- Supplies
- Shipping (higher rates)
- Equipment
- Insurance
ShipBob:
- All-inclusive pricing
- No fixed costs
- Scales with volume
- Negotiated rates
2025 Snapshot
Quick benchmarks for the ShipBob workflow. Use these as planning ranges, then validate against your own data.
| Data point | 2024 | 2025 | Why it matters |
|---|---|---|---|
| Typical fulfillment onboarding | 1–2 weeks | 3–10 days | Time needed to reach stable operations |
| First-pick SLA (order cut-off) | Same-day | Same-day | Impacts delivery promises and CSAT |
| Inventory sync approach | Daily + buffers | Near real-time + buffers | Prevents oversells during peak |
| Returns processing target | 48–72 hours | 24–72 hours | Controls refund speed and customer trust |
Practical Implementation Notes
Data sync and ownership
Most Shopify integrations follow the same lifecycle: a one‑time historical import (customers, products, orders) followed by ongoing incremental updates via API/webhooks. In practice, the biggest failures come from identity and mapping—not from missing features. Before you activate anything customer‑facing, decide which system is the source of truth for customer identity (email vs phone), consent flags, segmentation, and lifecycle fields.
Treat the first week as a controlled rollout. Start with a small segment (internal addresses or a low‑risk cohort), validate that events fire exactly once, and then scale automation volume. This approach prevents silent double‑sending, broken attribution, and hard‑to‑debug “it looks connected but nothing happens” situations.
QA checklist (run once, then reuse)
Use a seed dataset (test customers, a few SKUs, a low‑value test order) to run an end‑to‑end path: signup → first purchase → fulfillment → refund. Confirm that reporting matches your store’s order IDs and timestamps.
Operational checks:
- App permissions/scopes match the features you actually use
- Timezone aligns across scheduled sends, reporting windows, and dashboards
- Edge cases are represented correctly (partial refunds, cancellations, multi‑location fulfillments)
- Baselines are captured so you can measure lift after go‑live
Shipping and fulfillment workflow notes
Shipping integrations work best when you standardize data first. Make sure product weights, dimensions, and HS codes (if applicable) are populated, then build shipping rules that match your real pick/pack process. Always validate tracking upload timing, because late tracking is a common driver of support tickets and marketplace penalties.
Practical checks:
- Define packaging presets and service mappings (standard vs expedited)
- Set inventory buffers to avoid oversells during peak traffic
- Audit address validation and label purchase permissions
- Run a “day in the life” simulation with 5–10 test orders
Next Steps
To start with ShipBob:
- Get quote - Contact ShipBob sales
- Plan inventory - Prepare first shipment
- Connect Shopify - Install integration
- Send inventory - Ship to center
- Launch - Start fulfilling orders
Shopify + ShipBob implementation checklist (2025)
This section adds practical “make it stable” steps you can use after you install the app/connector. It’s intentionally lightweight: the goal is fewer sync surprises, cleaner reporting, and easier troubleshooting.
1) Quick setup checklist
- Permissions first: grant only the scopes you need (orders/customers/products as required) and document who owns the admin credentials.
- Data mapping: confirm how email, phone, currency, and SKU are mapped between Shopify and ShipBob.
- Historical import: decide how far back to import orders/customers (avoid importing years of data if you don’t need it).
- Deduplication rules: pick one unique identifier per object (usually email for customers, order ID for orders) to prevent doubles.
- Alerts: set a lightweight alert path (email/Slack) for failed syncs, auth expiry, and API rate limits.
2) Data you should verify after connecting
Most integration issues show up in the first hour if you test the right things. Use the table below as a QA checklist (create a test order if needed).
| Data object | What to check | Why it matters |
|---|---|---|
| Customers | Email/phone format, marketing consent fields, duplicates | Prevents double messaging and broken segmentation |
| Orders | Order total, tax, discount, shipping, currency | Keeps revenue reporting and automation triggers accurate |
| Line items | SKU, variant ID, quantity, refunds/returns behavior | Avoids inventory and attribution mismatches |
| Fulfillment | Status changes + timestamps, tracking numbers, carrier fields | Drives customer notifications and post-purchase flows |
| Catalog | Product titles, handles, images, collections/tags | Ensures personalization and reporting match your storefront |
3) Automation ideas for Fulfillment
- Start with one core workflow and validate end-to-end before adding more automation.
- Keep field naming consistent (email, phone, currency, SKU) to reduce mapping bugs.
- Monitor errors weekly and document a simple rollback plan for high-impact changes.
API sanity check (Shopify Admin API)
If your integration UI says “connected” but data isn’t flowing, a quick API call helps confirm whether the store is accessible and returning the objects you expect.
# List the 5 most recent orders (GraphQL)
curl -X POST "https://your-store.myshopify.com/admin/api/2025-01/graphql.json" \
-H "X-Shopify-Access-Token: $SHOPIFY_ADMIN_TOKEN" \
-H "Content-Type: application/json" \
-d "{\"query\":\"{ orders(first: 5, sortKey: CREATED_AT, reverse: true) { edges { node { id name createdAt totalPriceSet { shopMoney { amount currencyCode } } customer { email } } } } }\"}"Tip: keep tokens/keys in environment variables, and test in a staging store/site before rolling changes to production.
4) KPIs to monitor (so you catch problems early)
- Sync freshness: how long it takes for a new order/customer event to appear in ShipBob.
- Error rate: failed syncs per day (and which object types fail most).
- Duplicates: number of merged/duplicate contacts or orders created by mapping mistakes.
- Revenue parity: weekly spot-check that Shopify totals match downstream reporting (especially after refunds).
- Attribution sanity: confirm that key events (purchase, refund, subscription) are tracked consistently.
5) A simple 30-day optimization plan
- Week 1: connect + map fields, then validate with 5–10 real orders/customers.
- Week 2: enable 1–2 automations and measure baseline KPIs (conversion, AOV, repeat rate).
- Week 3: tighten segmentation/rules (exclude recent buyers, add VIP thresholds, handle edge cases).
- Week 4: document the setup, create an “owner” checklist, and set a recurring monthly audit.
Related integration guides
Browse all: integration guides.
Sources
For shipping labels, see ShipStation integration. For tracking, check AfterShip integration.