Shopify Slack Integration: Real-Time Store Notifications (2025)

Keep your team informed with Shopify-to-Slack notifications. This guide covers setup options for real-time store updates in your workspace.

Shopify

integrates with

Slack

Productivity

Why Connect Shopify to Slack?

Related: SEO Keyword Matcher Pro.

Benefits of Slack notifications:

Common notification types:

• New orders (with details)
• High-value orders
• Refund requests
• Low inventory alerts
• New customer signups
• Review notifications

Integration Methods

Related: connect Shopify with Google Sheets.

Method 1: Shopify Flow (Recommended)

Requirements: Shopify plan or higher

Best for: Customizable, no-code workflows

Pros:

• Native Shopify integration
• No additional cost
• Highly customizable
• Reliable

Cons:

• Requires Shopify plan ($79+/mo)
• Some learning curve

Method 2: Zapier

Requirements: Zapier account (free tier available)

Best for: Any Shopify plan, quick setup

Pros:

• Works on any plan
• Easy setup
• Many templates available

Cons:

• Free tier limited (100 tasks/mo)
• Paid for higher volume

Method 3: Third-Party Apps

Options: Order Notify, Slack Notifications

Best for: Plug-and-play solution

Pros:

• Very easy setup
• Pre-built templates
• No technical knowledge

Cons:

• Monthly app fees ($10-30/mo)
• Less customization

Setting Up with Shopify Flow

Step 1: Create Workflow

1. Go to Shopify Admin > Apps > Flow
2. Click Create workflow
3. Choose trigger (e.g., “Order created”)

Step 2: Add Slack Action

1. Click Add action
2. Select Slack
3. Connect Slack workspace (first time)
4. Choose channel
5. Customize message

Step 3: Message Customization

Use Shopify variables:

Message template:
🛒 New Order: #{{ order.name }}

Customer: {{ order.customer.displayName }}
Total: {{ order.totalPriceSet.shopMoney.amount }}
Items: {{ order.lineItems.first.title }}

View: {{ order.admin_url }}

Example Workflows

High-value order alert:

Trigger: Order created
Condition: Order total > $500
Action: Send Slack message to #vip-orders

Low inventory alert:

Trigger: Inventory quantity changed
Condition: Inventory quantity < 10
Action: Send Slack to #inventory-alerts

Refund notification:

Trigger: Refund created
Action: Send Slack to #order-issues

Setting Up with Zapier

Step 1: Create Zap

1. Log into Zapier
2. Click Create Zap
3. Search “Shopify” as trigger
4. Search “Slack” as action

Step 2: Configure Trigger

1. Choose trigger event (e.g., “New Order”)
2. Connect Shopify account
3. Test trigger

Step 3: Configure Slack Action

1. Choose “Send Channel Message”
2. Connect Slack
3. Select channel
4. Format message

Message Formatting

Order #{{order_number}} - {{total_price}}

Customer: {{customer__first_name}} {{customer__last_name}}
Email: {{customer__email}}

Items:
{{line_items__title}} x {{line_items__quantity}}

Popular Notification Setups

Sales Notifications

Operations Alerts

Team Celebrations

When: Order total > $1000
Channel: #wins
Message: 🎉 Big sale! ${{ total }} from {{ customer.name }}
Include: Confetti emoji, team mention

Advanced Configurations

Conditional Notifications

Route different orders to different channels:

Logic:
├── Product type = "Subscription"
│   └── Send to #subscriptions
├── Order total > $500
│   └── Send to #vip-orders
├── Customer tags contain "Wholesale"
│   └── Send to #b2b-orders
└── Default
    └── Send to #orders

Scheduled Summaries

Instead of per-order notifications:

Daily summary (via Zapier):

• Send at 9 AM daily
• Include: Yesterday’s orders, revenue, top product
• Channel: #daily-stats

Interactive Messages

With Slack’s blocks:

• Include quick action buttons
• Link directly to order
• Show product images

Best Practices

Channel Organization

Recommended channels:
├── #orders (all orders)
├── #vip-orders (high-value)
├── #inventory-alerts (stock issues)
├── #support-tickets (customer issues)
├── #daily-stats (summaries)
└── #wins (team celebrations)

Notification Hygiene

Do:

• Keep messages concise
• Use threading for details
• Mute non-urgent channels
• Set notification schedules

Don’t:

• Notify on every event
• Overwhelm with details
• Use @here/@channel excessively
• Duplicate notifications

Message Formatting

Use Slack formatting:

• Bold for important info
• Emojis for quick scanning
• Links for quick actions
• Consistent templates

Troubleshooting

Notifications Not Sending

Causes:

• Workflow/Zap inactive
• Slack disconnected
• Channel permissions

Solutions:

1. Check workflow status
2. Reconnect Slack
3. Verify bot in channel
4. Test with manual trigger

Delayed Notifications

Causes:

• Zapier queue
• Shopify Flow delay
• Slack rate limits

Solutions:

1. Upgrade Zapier plan
2. Check Flow status
3. Reduce notification volume

Missing Data

Causes:

• Variable mapping wrong
• Data not available at trigger time

Solutions:

1. Review variable names
2. Add delay before action
3. Use different trigger

Costs Overview

2025 Snapshot

Quick benchmarks for the Slack workflow. Use these as planning ranges, then validate against your own data.

Practical Implementation Notes

Data sync and ownership

Most Shopify integrations follow the same lifecycle: a one‑time historical import (customers, products, orders) followed by ongoing incremental updates via API/webhooks. In practice, the biggest failures come from identity and mapping—not from missing features. Before you activate anything customer‑facing, decide which system is the source of truth for customer identity (email vs phone), consent flags, segmentation, and lifecycle fields.

Treat the first week as a controlled rollout. Start with a small segment (internal addresses or a low‑risk cohort), validate that events fire exactly once, and then scale automation volume. This approach prevents silent double‑sending, broken attribution, and hard‑to‑debug “it looks connected but nothing happens” situations.

QA checklist (run once, then reuse)

Use a seed dataset (test customers, a few SKUs, a low‑value test order) to run an end‑to‑end path: signup → first purchase → fulfillment → refund. Confirm that reporting matches your store’s order IDs and timestamps.

Operational checks:

• App permissions/scopes match the features you actually use
• Timezone aligns across scheduled sends, reporting windows, and dashboards
• Edge cases are represented correctly (partial refunds, cancellations, multi‑location fulfillments)
• Baselines are captured so you can measure lift after go‑live

Automation workflow notes

For alerting tools like Slack, the biggest risk is noise. Start with a small set of revenue‑impact events (failed payments, stockouts, high‑value orders), then expand. Add routing rules so the right team sees the right alerts, and review alert volume weekly.

Practical checks:

• Choose a single channel for critical alerts (avoid duplicates)
• Add thresholds (e.g., only notify for orders > $X) to reduce fatigue
• Document who responds and what “done” looks like

Next Steps

After setting up:

1. Start with orders - Basic order notifications
2. Add inventory alerts - Prevent stockouts
3. Set up daily summary - Overview without noise
4. Train team - Channel purposes
5. Iterate - Adjust based on feedback

# List the 5 most recent orders (GraphQL)
curl -X POST "https://your-store.myshopify.com/admin/api/2025-01/graphql.json" \
  -H "X-Shopify-Access-Token: $SHOPIFY_ADMIN_TOKEN" \
  -H "Content-Type: application/json" \
  -d "{\"query\":\"{ orders(first: 5, sortKey: CREATED_AT, reverse: true) { edges { node { id name createdAt totalPriceSet { shopMoney { amount currencyCode } } customer { email } } } } }\"}"

Sources

• Slack on Shopify App Store
• Shopify: Business automation guide
• Shopify: Order fulfillment guide

For complete automation, see Shopify Zapier integration. For task management, check Shopify Flow documentation.