Marketing 11 min read

Shopify Stamped Integration: Reviews & Loyalty Guide (2025)

Set up Stamped.io for Shopify reviews, loyalty, and referrals. All-in-one customer marketing platform for social proof and retention.

Quick Answers

What is Stamped.io for Shopify?

Stamped.io is a customer marketing platform offering product reviews, loyalty programs, referrals, and NPS surveys. It helps build social proof and customer retention for Shopify stores.

Is Stamped free for Shopify?

Yes, Stamped has a free Lite plan with basic reviews. Paid plans start at $23/month for more features, higher limits, and advanced functionality.

Stamped.io provides reviews, loyalty, and referrals for Shopify stores. This guide covers setup and optimization for customer marketing.

Shopify
integrates with
Stamped
Marketing
TOP PICK

Stamped.io Reviews

Marketing Integration for Shopify
4.7
3755 reviews
Price
From $23/month
Last Updated
2025-12-21

Why Stamped?

All-in-one customer marketing:

ProductFunction
ReviewsProduct reviews & UGC
LoyaltyPoints & rewards
ReferralsCustomer referral program
NPSCustomer satisfaction

Key advantages:

  • Competitive pricing
  • All features in one
  • Easy setup
  • Good support

Stamped Products

Reviews

PlanPriceOrders/Mo
LiteFree50
Basic$23/mo200
Premium$59/mo500
Business$149/mo1,500

Loyalty & Referrals

PlanPriceOrders/Mo
LiteFree50
Growth$79/mo1,000
Pro$199/mo3,000
Enterprise$449/mo10,000

Bundle Pricing

Save with bundles:

  • Reviews + Loyalty: Discounted
  • All products: Best value

Getting Started

Step 1: Install Stamped

  1. Go to Shopify App Store
  2. Search “Stamped.io”
  3. Choose product (Reviews or Loyalty)
  4. Click Add app
  5. Complete setup

Step 2: Configure Reviews

Review settings:
├── Request email timing
├── Review collection method
├── Photo/video requests
├── Display widgets
└── Moderation rules
Data Flow
%%{init: {'theme': 'base', 'themeVariables': { 'primaryColor': '#e0f2fe', 'primaryTextColor': '#0369a1', 'primaryBorderColor': '#0369a1', 'lineColor': '#64748b', 'secondaryColor': '#f0fdf4', 'tertiaryColor': '#fef3c7'}}}%% graph LR A[Shopify Store] -->|Customer Data| B[Shopify] A -->|Order History| B B -->|Segments & Tags| C[Stamped] C -->|Campaigns| D[Email/SMS] D -->|Engagement| A
Real-time sync Scheduled sync

Step 3: Set Up Loyalty

If using loyalty:

  1. Configure points structure
  2. Set up rewards
  3. Create VIP tiers
  4. Design program page

Step 4: Enable Referrals

Configure referral program:

  1. Set referrer reward
  2. Set friend reward
  3. Create sharing options
  4. Design referral page

Reviews Features

Collection Methods

MethodDescription
Email requestsPost-purchase emails
In-email reviewReview without leaving email
SMS requestsText message prompts
Review pageDedicated review page

Display Widgets

WidgetLocation
Main widgetProduct page
Star ratingsCollection pages
CarouselHomepage
All reviewsReviews page
Trust badgeFooter

Photo & Video Reviews

Enable visual content:

  • Request in emails
  • Offer incentives
  • Display in gallery
  • Curate UGC

Review Attributes

Collect additional info:

  • Quality rating
  • Fit rating
  • Custom questions
  • Buyer verification

Loyalty Program

Points Structure

Earning points:
├── Purchase: 1 point per $1
├── Review: 50 points
├── Photo review: 100 points
├── Referral: 200 points
├── Social follow: 25 points
├── Birthday: 100 points
└── Sign up: 50 points

Rewards

Reward TypeExample
Discount$5, $10, $20 off
Percentage10%, 15%, 20% off
Free shippingOn next order
Free productSpecific item

VIP Tiers

Create tier system:

  • Bronze: 0-500 points
  • Silver: 500-1,500 points
  • Gold: 1,500+ points

Tier benefits:

  • Extra point multiplier
  • Exclusive rewards
  • Early access
  • Special perks

Loyalty Widget

Customer-facing widget:

  • Points balance
  • Available rewards
  • Tier progress
  • How to earn

Referral Program

Program Structure

ElementConfiguration
Referrer reward$10 off or points
Friend reward$10 off first order
MinimumOrder minimum
Expiration30-90 days

Sharing Options

Customers share via:

  • Unique referral link
  • Email
  • Facebook
  • Twitter
  • Messenger

Tracking

Monitor referrals:

  • Clicks
  • Conversions
  • Revenue generated
  • Top referrers

NPS Surveys

Net Promoter Score

Measure customer satisfaction:

  • 0-6: Detractors
  • 7-8: Passives
  • 9-10: Promoters

Survey Setup

Configure surveys:

  • Timing (post-purchase)
  • Frequency
  • Follow-up questions
  • Response actions

Using NPS Data

ScoreAction
PromotersRequest reviews, referrals
PassivesGather feedback
DetractorsResolve issues

Google Integration

Rich Snippets

Enable star ratings in search:

  • Schema markup
  • Google-approved
  • Higher CTR

Google Shopping

Syndicate reviews:

  • Merchant Center
  • Shopping ads
  • Product listings

Seller Ratings

Google Ads ratings:

  • Display in ads
  • Build trust
  • Improve CTR

Email Customization

Request Templates

Customize emails:

  • Subject lines
  • Branding
  • Content
  • CTAs
  • Mobile design

Timing

Product TypeOptimal Timing
Fast delivery7-10 days
Standard14-21 days
Complex21-30 days

Reminders

Follow-up emails:

  • First reminder: 5 days
  • Second reminder: 10 days
  • Maximum: 2 reminders

Analytics

Reviews Metrics

MetricTrack
Collection rate% of requests reviewed
Average ratingOverall satisfaction
Photo rateVisual content %
Display engagementWidget clicks

Loyalty Metrics

MetricTrack
Enrollment rate% joined program
Active rateEngaged members
Redemption ratePoints used
Member revenueValue of members

Referral Metrics

MetricTrack
SharesTotal shares
Conversion rateClicks to purchases
RevenueReferral-driven sales
Top referrersBest advocates

Integrations

Marketing

PlatformIntegration
KlaviyoCustomer data sync
PostscriptSMS triggers
AttentiveText marketing

Support

PlatformIntegration
GorgiasReview context
ZendeskCustomer data

Other

PlatformIntegration
GoogleRich snippets, Shopping
FacebookCatalog integration
InstagramUGC import

Best Practices

Reviews

PracticeImplementation
Time wellAfter delivery
Request photosOffer incentive
RespondTo all reviews
DisplayProminently

Loyalty

PracticeImplementation
SimpleEasy to understand
ValuableWorthwhile rewards
VisibleShow points everywhere
PromoteEmail, social, site

Referrals

PracticeImplementation
Clear valueStrong incentives
Easy sharingMultiple channels
TrackMonitor performance
ThankAcknowledge referrers

Troubleshooting

Reviews Not Collecting

Causes:

  • Timing issues
  • Email deliverability
  • Request settings

Solutions:

  1. Check send timing
  2. Verify email setup
  3. Test request flow

Widget Issues

Causes:

  • Theme conflict
  • Code placement
  • Cache

Solutions:

  1. Reinstall widget
  2. Check placement
  3. Clear cache

Stamped vs Alternatives

FeatureStampedYotpoJudge.me
Free tierYesYesYes
ReviewsExcellentExcellentGood
LoyaltyBuilt-inBuilt-inNo
PricingMid-tierHigherBudget
Best forMid-marketEnterpriseBudget

2025 Snapshot

Quick benchmarks for the Stamped workflow. Use these as planning ranges, then validate against your own data.

Data point20242025Why it matters
Typical core flow setup (welcome + abandoned cart)30–60 min20–45 minEstimates time-to-first-value
Abandoned cart recovery benchmark5–10%5–15%Sets realistic expectations for automation revenue
Email ROI benchmark (industry)~$36 per $1~$36–$42+ per $1Useful for budgeting and vendor comparisons
Recommended cadence (SMB)1–2 emails/week2–4 emails/weekBalances revenue vs list fatigue

Practical Implementation Notes

Data sync and ownership

Most Shopify integrations follow the same lifecycle: a one‑time historical import (customers, products, orders) followed by ongoing incremental updates via API/webhooks. In practice, the biggest failures come from identity and mapping—not from missing features. Before you activate anything customer‑facing, decide which system is the source of truth for customer identity (email vs phone), consent flags, segmentation, and lifecycle fields.

Treat the first week as a controlled rollout. Start with a small segment (internal addresses or a low‑risk cohort), validate that events fire exactly once, and then scale automation volume. This approach prevents silent double‑sending, broken attribution, and hard‑to‑debug “it looks connected but nothing happens” situations.

QA checklist (run once, then reuse)

Use a seed dataset (test customers, a few SKUs, a low‑value test order) to run an end‑to‑end path: signup → first purchase → fulfillment → refund. Confirm that reporting matches your store’s order IDs and timestamps.

Operational checks:

  • App permissions/scopes match the features you actually use
  • Timezone aligns across scheduled sends, reporting windows, and dashboards
  • Edge cases are represented correctly (partial refunds, cancellations, multi‑location fulfillments)
  • Baselines are captured so you can measure lift after go‑live

Marketing workflow notes

For email/SMS platforms, prioritize two flows first: welcome and abandoned checkout/cart. Keep early versions simple (one goal per message) and add segmentation only after you’ve validated tracking. A practical sequence is: welcome → abandon → post‑purchase education → win‑back.

Decisions that avoid painful rework:

  • Frequency caps per channel (and quiet hours for SMS)
  • Consent collection and proof (opt‑in method, opt‑out handling, suppression lists)
  • Discount strategy (one‑time codes, expiry windows, exclusions for already‑discounted items)
  • Attribution rules (what counts as “assisted” vs “last click”)

Next Steps

After setup:

  1. Configure reviews - Collection + display
  2. Set up loyalty - Points + rewards
  3. Enable referrals - Program structure
  4. Import reviews - From other platforms
  5. Monitor & optimize - Track performance

Shopify + Stamped implementation checklist (2025)

This section adds practical “make it stable” steps you can use after you install the app/connector. It’s intentionally lightweight: the goal is fewer sync surprises, cleaner reporting, and easier troubleshooting.

1) Quick setup checklist

  • Permissions first: grant only the scopes you need (orders/customers/products as required) and document who owns the admin credentials.
  • Data mapping: confirm how email, phone, currency, and SKU are mapped between Shopify and Stamped.
  • Historical import: decide how far back to import orders/customers (avoid importing years of data if you don’t need it).
  • Deduplication rules: pick one unique identifier per object (usually email for customers, order ID for orders) to prevent doubles.
  • Alerts: set a lightweight alert path (email/Slack) for failed syncs, auth expiry, and API rate limits.

2) Data you should verify after connecting

Most integration issues show up in the first hour if you test the right things. Use the table below as a QA checklist (create a test order if needed).

Data objectWhat to checkWhy it matters
CustomersEmail/phone format, marketing consent fields, duplicatesPrevents double messaging and broken segmentation
OrdersOrder total, tax, discount, shipping, currencyKeeps revenue reporting and automation triggers accurate
Line itemsSKU, variant ID, quantity, refunds/returns behaviorAvoids inventory and attribution mismatches
FulfillmentStatus changes + timestamps, tracking numbers, carrier fieldsDrives customer notifications and post-purchase flows
CatalogProduct titles, handles, images, collections/tagsEnsures personalization and reporting match your storefront

3) Automation ideas for Marketing

  • Welcome series: new subscriber → educational sequence + first-purchase offer in Stamped.
  • Abandoned cart: cart started but not purchased → reminder email/SMS from Stamped (timing based on your AOV).
  • Post-purchase: order created → delivery/usage tips + cross-sell for complementary products in Stamped.
  • Win-back: no purchase in 60–90 days → reactivation campaign using Stamped segments.
  • VIP: customer hits LTV threshold → move into VIP tier and trigger perks via Stamped.

API sanity check (Shopify Admin API)

If your integration UI says “connected” but data isn’t flowing, a quick API call helps confirm whether the store is accessible and returning the objects you expect.

# List the 5 most recent orders (GraphQL)
curl -X POST "https://your-store.myshopify.com/admin/api/2025-01/graphql.json" \
  -H "X-Shopify-Access-Token: $SHOPIFY_ADMIN_TOKEN" \
  -H "Content-Type: application/json" \
  -d "{\"query\":\"{ orders(first: 5, sortKey: CREATED_AT, reverse: true) { edges { node { id name createdAt totalPriceSet { shopMoney { amount currencyCode } } customer { email } } } } }\"}"

Tip: keep tokens/keys in environment variables, and test in a staging store/site before rolling changes to production.

4) KPIs to monitor (so you catch problems early)

  • Sync freshness: how long it takes for a new order/customer event to appear in Stamped.
  • Error rate: failed syncs per day (and which object types fail most).
  • Duplicates: number of merged/duplicate contacts or orders created by mapping mistakes.
  • Revenue parity: weekly spot-check that Shopify totals match downstream reporting (especially after refunds).
  • Attribution sanity: confirm that key events (purchase, refund, subscription) are tracked consistently.

5) A simple 30-day optimization plan

  1. Week 1: connect + map fields, then validate with 5–10 real orders/customers.
  2. Week 2: enable 1–2 automations and measure baseline KPIs (conversion, AOV, repeat rate).
  3. Week 3: tighten segmentation/rules (exclude recent buyers, add VIP thresholds, handle edge cases).
  4. Week 4: document the setup, create an “owner” checklist, and set a recurring monthly audit.

Related integration guides

Common issues (and fast fixes)

Even “simple” integrations fail in predictable ways. Use this as a quick troubleshooting playbook for Shopify + Stamped.

  • Duplicate customers/orders: usually caused by running two connectors at once. Pick one source of truth and dedupe by email (customers) and order ID (orders).
  • Currency/timezone drift: confirm store timezone and reporting currency match what Stamped expects, especially if you sell internationally.
  • Missing permissions: if data is partially syncing, re-check API scopes (orders vs customers vs products) and re-authorize the app.
  • Webhooks not firing: look for blocked callbacks, disabled webhooks, or a stale token. If possible, test with a fresh order and watch for events.
  • Rate limits & delays: large imports or high order volume can queue syncs. Stagger imports, reduce lookback windows, and monitor retry queues.
  • Refund/return mismatch: clarify whether refunds create separate objects or adjust the original order record (finance teams should agree on the model).

Privacy & compliance notes (2025)

Integrations often touch personal data (email, phone, address). Keep this lightweight checklist in mind:

  • Least privilege: only grant the data scopes you actively use; remove unused apps quarterly.
  • Consent fields: treat marketing consent separately from transactional messaging (especially for SMS).
  • Data retention: define how long you keep customer event data, and who can export it.
  • Access review: restrict admin accounts and rotate keys/tokens if staff changes.

Suggested rollout plan

  1. Connect in staging (if possible): validate mapping on a small dataset.
  2. Import a short history window: start with 30–90 days unless you have a clear reason to import more.
  3. Run side-by-side QA: compare a handful of orders across systems (totals, taxes, shipping, refunds).
  4. Go live gradually: enable 1–2 automations first, then expand once you trust the data.

Change control (keep it maintainable)

  • One owner: assign a single owner for the integration (who approves mapping and workflow changes).
  • Log changes: track what you changed (fields, filters, timing) and why, so you can roll back quickly.
  • Monthly audit: re-check scopes, API tokens, and error logs—especially after major store/theme/app changes.

Sources


For alternative reviews, see Yotpo integration. For loyalty focus, check loyalty integration.

Email Marketing Platform Comparison

Compare key features across popular marketing solutions

FeatureDripKlaviyoMailchimpOmnisend
Free tierAvailable without paymentNoYes (250 contacts)Yes (500 contacts)Yes (250 contacts)
Email automationAutomated email sequencesAdvancedAdvancedBasicAdvanced
SMS marketingText message campaignsNoYesNoYes
SegmentationCustomer list segmentationAdvancedPredictiveBasicGood
A/B testingSubject line and content testingYesYesYesYes
Shopify integrationNative Shopify syncGoodDeepLimitedGood

Data based on publicly available information as of February 2026. Features and pricing may vary.