Tapcart transforms Shopify stores into mobile apps. This guide covers app building, push notifications, and mobile commerce optimization.
Why Mobile Apps?
Mobile app advantages:
| Metric | Mobile Web | Mobile App |
|---|---|---|
| Conversion rate | 2% | 6% |
| Session length | 2 min | 6 min |
| Sessions per user | 3/mo | 9/mo |
| Push open rate | N/A | 20-40% |
Why apps outperform:
- Faster loading
- Native experience
- Push notifications
- Always on home screen
- Saved payment info
Tapcart Overview
Key Features
| Feature | Function |
|---|---|
| App builder | No-code creation |
| Push notifications | Direct customer reach |
| Shopify sync | Real-time updates |
| Analytics | App performance |
| App Store submission | Handle publishing |
Who It’s For
Best fit:
- 1,000+ monthly orders
- Strong mobile traffic (50%+)
- Repeat purchase business
- Engaged customer base
- Brand-focused DTC
Tapcart Pricing
| Tier | Approx. Cost | Features |
|---|---|---|
| Starter | ~$200/mo | Basic app, push |
| Growth | ~$400/mo | Advanced features |
| Enterprise | Custom | Full suite |
Includes:
- iOS and Android apps
- App Store submission
- Push notifications
- Design customization
- Shopify integration
Getting Started
Step 1: Schedule Demo
- Visit tapcart.com
- Request demo
- Discuss requirements
- Get pricing
- Sign contract
Step 2: App Setup
Tapcart team helps:
- Import store design
- Configure navigation
- Set up features
- Customize branding
Step 3: App Store Submission
Tapcart handles:
- App Store guidelines
- Screenshots and assets
- Listing optimization
- Approval process
Step 4: Launch
Go live:
- Announce to customers
- Promote on site
- Email marketing push
- Social media campaign
App Design
Automatic Sync
From Shopify:
- Products and collections
- Images and descriptions
- Prices and inventory
- Pages and policies
Customization Options
| Element | Customizable |
|---|---|
| Colors | Full brand matching |
| Fonts | Custom typography |
| Navigation | Menu structure |
| Layout | Page templates |
| Icons | Custom assets |
Design Best Practices
| Element | Recommendation |
|---|---|
| Navigation | Simple, 4-5 items |
| Search | Prominent placement |
| Images | High quality |
| CTAs | Clear, thumb-friendly |
Push Notifications
Why Push Works
| Channel | Open Rate |
|---|---|
| Push notifications | 20-40% |
| 15-25% | |
| SMS | 90%+ |
Push advantages:
- Free to send
- Instant delivery
- High visibility
- Rich media support
Notification Types
| Type | Use Case |
|---|---|
| Promotional | Sales, discounts |
| Transactional | Order updates |
| Abandoned cart | Recovery |
| Back in stock | Alerts |
| New arrivals | Product launches |
Campaigns
Create campaigns for:
- Flash sales
- VIP early access
- Limited inventory
- Content updates
- Events
Automation
Automated pushes:
Triggers:
├── Abandoned cart (1 hour)
├── Abandoned browse (24 hours)
├── Order shipped
├── Delivery confirmed
└── Post-purchase (7 days)
Best Practices
| Practice | Recommendation |
|---|---|
| Frequency | 2-4/week max |
| Timing | 10am-8pm local |
| Personalization | Use name, products |
| Rich media | Include images |
| Deep links | Go to specific page |
App Features
Shopping Experience
| Feature | Function |
|---|---|
| Quick add to cart | One-tap purchase |
| Saved payment | Apple/Google Pay |
| Wishlist | Save for later |
| Search | Fast product search |
| Filters | Easy browsing |
Engagement Features
| Feature | Impact |
|---|---|
| Push notifications | 7x engagement |
| Stories | Interactive content |
| Home screen icon | Always visible |
| Biometric login | Fast access |
Checkout
Mobile checkout benefits:
- Saved payment methods
- Apple Pay / Google Pay
- Faster completion
- 3x conversion improvement
Analytics
Key Metrics
| Metric | Track |
|---|---|
| Downloads | App installs |
| MAU/DAU | Active users |
| Sessions | App opens |
| Conversion rate | Orders ÷ sessions |
| Push engagement | Open rate, clicks |
| Revenue | App-attributed sales |
Reports
Available data:
- Revenue overview
- User behavior
- Push performance
- Product analytics
- Retention curves
Attribution
Track:
- App vs web revenue
- Push-driven sales
- User acquisition
- Retention rates
User Acquisition
Promote Your App
| Channel | Tactic |
|---|---|
| Website | App download banner |
| Announcement campaign | |
| Social | Posts and ads |
| In-package | Download card |
| Post-purchase | Thank you page |
App Install Campaigns
Run ads for:
- Facebook/Instagram
- TikTok
- Google UAC
- Apple Search Ads
Retention
Keep users engaged:
- Regular push campaigns
- Exclusive app offers
- New content updates
- Personalized experience
Integrations
Marketing
| Platform | Integration |
|---|---|
| Klaviyo | Customer sync |
| Attentive | SMS coordination |
| Yotpo | Reviews in app |
| LoyaltyLion | Points program |
Analytics
| Platform | Integration |
|---|---|
| Google Analytics | App tracking |
| Mixpanel | User analytics |
| Amplitude | Behavior analytics |
Support
| Platform | Integration |
|---|---|
| Gorgias | In-app support |
| Zendesk | Chat widget |
Tapcart vs Alternatives
| Feature | Tapcart | Plobal | Shopney |
|---|---|---|---|
| No-code | ✓ | ✓ | ✓ |
| Push notifications | Advanced | Good | Good |
| Shopify sync | Real-time | Real-time | Real-time |
| Pricing | Enterprise | Mid-market | Budget |
| Best for | DTC brands | Growing | Small stores |
ROI Calculation
Expected Impact
| Metric | Improvement |
|---|---|
| Mobile conversion | 2-3x |
| Customer sessions | 3x |
| Repeat purchase | 2x |
| LTV | 1.5-2x |
Example ROI
Store with:
- $500K mobile revenue
- 20% of customers use app
- 3x conversion improvement
- $150K incremental revenue
- ROI positive in 3-6 months
Best Practices
Launch Strategy
| Phase | Action |
|---|---|
| Pre-launch | Build email list |
| Launch | Announce everywhere |
| Week 1-4 | Push for downloads |
| Ongoing | Regular engagement |
App Experience
| Do | Don’t |
|---|---|
| Keep it fast | Over-complicate |
| Personalize | Generic experience |
| Regular updates | Neglect app |
| A/B test | Assume |
Push Strategy
| Do | Don’t |
|---|---|
| Provide value | Spam |
| Personalize | Generic blasts |
| Time well | Send at bad times |
| Test | Stop optimizing |
Common Questions
Do I need both iOS and Android?
Yes, typically both are included. iOS usually drives more revenue per user, but Android has more users globally.
How long to launch?
Typically 4-6 weeks from start to App Store approval.
What about updates?
Product and design changes sync automatically from Shopify. App updates (features) are handled by Tapcart.
Next Steps
To get started:
- Assess fit - Check traffic, repeat rate
- Request demo - Meet with Tapcart
- Plan launch - Marketing strategy
- Build app - Work with Tapcart team
- Launch & grow - Drive downloads
Shopify + Tapcart implementation checklist (2025)
This section adds practical “make it stable” steps you can use after you install the app/connector. It’s intentionally lightweight: the goal is fewer sync surprises, cleaner reporting, and easier troubleshooting.
1) Quick setup checklist
- Permissions first: grant only the scopes you need (orders/customers/products as required) and document who owns the admin credentials.
- Data mapping: confirm how email, phone, currency, and SKU are mapped between Shopify and Tapcart.
- Historical import: decide how far back to import orders/customers (avoid importing years of data if you don’t need it).
- Deduplication rules: pick one unique identifier per object (usually email for customers, order ID for orders) to prevent doubles.
- Alerts: set a lightweight alert path (email/Slack) for failed syncs, auth expiry, and API rate limits.
2) Data you should verify after connecting
Most integration issues show up in the first hour if you test the right things. Use the table below as a QA checklist (create a test order if needed).
| Data object | What to check | Why it matters |
|---|---|---|
| Customers | Email/phone format, marketing consent fields, duplicates | Prevents double messaging and broken segmentation |
| Orders | Order total, tax, discount, shipping, currency | Keeps revenue reporting and automation triggers accurate |
| Line items | SKU, variant ID, quantity, refunds/returns behavior | Avoids inventory and attribution mismatches |
| Fulfillment | Status changes + timestamps, tracking numbers, carrier fields | Drives customer notifications and post-purchase flows |
| Catalog | Product titles, handles, images, collections/tags | Ensures personalization and reporting match your storefront |
3) Automation ideas for Mobile
- Start with one core workflow and validate end-to-end before adding more automation.
- Keep field naming consistent (email, phone, currency, SKU) to reduce mapping bugs.
- Monitor errors weekly and document a simple rollback plan for high-impact changes.
API sanity check (Shopify Admin API)
If your integration UI says “connected” but data isn’t flowing, a quick API call helps confirm whether the store is accessible and returning the objects you expect.
# List the 5 most recent orders (GraphQL)
curl -X POST "https://your-store.myshopify.com/admin/api/2025-01/graphql.json" \
-H "X-Shopify-Access-Token: $SHOPIFY_ADMIN_TOKEN" \
-H "Content-Type: application/json" \
-d "{\"query\":\"{ orders(first: 5, sortKey: CREATED_AT, reverse: true) { edges { node { id name createdAt totalPriceSet { shopMoney { amount currencyCode } } customer { email } } } } }\"}"Tip: keep tokens/keys in environment variables, and test in a staging store/site before rolling changes to production.
4) KPIs to monitor (so you catch problems early)
- Sync freshness: how long it takes for a new order/customer event to appear in Tapcart.
- Error rate: failed syncs per day (and which object types fail most).
- Duplicates: number of merged/duplicate contacts or orders created by mapping mistakes.
- Revenue parity: weekly spot-check that Shopify totals match downstream reporting (especially after refunds).
- Attribution sanity: confirm that key events (purchase, refund, subscription) are tracked consistently.
5) A simple 30-day optimization plan
- Week 1: connect + map fields, then validate with 5–10 real orders/customers.
- Week 2: enable 1–2 automations and measure baseline KPIs (conversion, AOV, repeat rate).
- Week 3: tighten segmentation/rules (exclude recent buyers, add VIP thresholds, handle edge cases).
- Week 4: document the setup, create an “owner” checklist, and set a recurring monthly audit.
Common issues (and fast fixes)
Even “simple” integrations fail in predictable ways. Use this as a quick troubleshooting playbook for Shopify + Tapcart.
- Duplicate customers/orders: usually caused by running two connectors at once. Pick one source of truth and dedupe by email (customers) and order ID (orders).
- Currency/timezone drift: confirm store timezone and reporting currency match what Tapcart expects, especially if you sell internationally.
- Missing permissions: if data is partially syncing, re-check API scopes (orders vs customers vs products) and re-authorize the app.
- Webhooks not firing: look for blocked callbacks, disabled webhooks, or a stale token. If possible, test with a fresh order and watch for events.
- Rate limits & delays: large imports or high order volume can queue syncs. Stagger imports, reduce lookback windows, and monitor retry queues.
- Refund/return mismatch: clarify whether refunds create separate objects or adjust the original order record (finance teams should agree on the model).
Privacy & compliance notes (2025)
Integrations often touch personal data (email, phone, address). Keep this lightweight checklist in mind:
- Least privilege: only grant the data scopes you actively use; remove unused apps quarterly.
- Consent fields: treat marketing consent separately from transactional messaging (especially for SMS).
- Data retention: define how long you keep customer event data, and who can export it.
- Access review: restrict admin accounts and rotate keys/tokens if staff changes.
Suggested rollout plan
- Connect in staging (if possible): validate mapping on a small dataset.
- Import a short history window: start with 30–90 days unless you have a clear reason to import more.
- Run side-by-side QA: compare a handful of orders across systems (totals, taxes, shipping, refunds).
- Go live gradually: enable 1–2 automations first, then expand once you trust the data.
Change control (keep it maintainable)
- One owner: assign a single owner for the integration (who approves mapping and workflow changes).
- Log changes: track what you changed (fields, filters, timing) and why, so you can roll back quickly.
- Monthly audit: re-check scopes, API tokens, and error logs—especially after major store/theme/app changes.
For email marketing, see Klaviyo integration. For SMS, check Postscript integration.