WooCommerce HubSpot Integration: Sync CRM and Ecommerce Data (2025)

WooCommerce gives you powerful ecommerce capabilities, but its built-in customer management is limited. Integrating with HubSpot CRM creates a unified view of your customers across marketing, sales, and support.

WooCommerce

integrates with

HubSpot

CRM 4.3

Why Integrate WooCommerce with HubSpot?

Related: Shopify HubSpot Integration: Sync Ecommerce and CRM Data (2025), WooCommerce HubSpot Sync: What Data Transfers (Orders, Customers, Products) (2025), Internal Link Finder.

Most WooCommerce stores struggle with fragmented customer data:

HubSpot integration unifies this by:

• Creating complete customer profiles with purchase + engagement history
• Enabling behavior-based segmentation
• Powering automated marketing workflows
• Giving sales/support teams full customer context

Integration Options

Related: the HubSpot connector, HubSpot setup guide, HubSpot integration.

Option 1: Official HubSpot for WooCommerce Plugin (Free)

HubSpot’s official plugin provides direct integration.

Features:

• Contact sync (customers → HubSpot contacts)
• Order history as timeline events
• Abandoned cart tracking
• HubSpot forms and live chat
• Basic analytics integration

Limitations:

• Limited customization
• Some features require paid HubSpot
• No product catalog sync

Best for: Most WooCommerce stores, especially those already using HubSpot

Option 2: MakeWebBetter WooCommerce HubSpot Integration

A more feature-rich alternative with additional sync options.

Best for: Stores needing deeper integration or product catalog sync

Option 3: Zapier or Make

For custom workflows without coding:

Trigger: New WooCommerce Order
→ Action: Create/Update HubSpot Contact
→ Action: Create HubSpot Deal
→ Action: Enroll in Workflow

Best for: Custom requirements, existing Zapier setup

Step-by-Step Setup: Official HubSpot Plugin

Related: HubSpot integration.

Step 1: Install and Activate Plugin

1. In WordPress admin: Plugins → Add New
2. Search “HubSpot for WooCommerce”
3. Install the official HubSpot plugin
4. Click Activate

Step 2: Connect HubSpot Account

1. Navigate to HubSpot in WordPress admin menu
2. Click Connect to HubSpot
3. Sign in or create a free HubSpot account
4. Select your HubSpot portal
5. Authorize the connection

Step 3: Configure Data Sync

In HubSpot plugin settings, configure:

Contact Sync:

• Enable automatic sync of WooCommerce customers
• Choose whether to sync guest checkout customers
• Set up field mapping

Order Tracking:

• Enable order history sync
• Configure deal creation (if using Sales Hub)
• Set order status mapping

Abandoned Cart:

• Enable abandoned cart tracking
• Set abandonment threshold (typically 1 hour)
• Configure cart data to capture

Step 4: Map WooCommerce Fields to HubSpot Properties

Create HubSpot properties for WooCommerce data:

To create custom properties in HubSpot:

1. Settings → Properties → Create Property
2. Choose Contact properties
3. Set property name and type
4. Configure in plugin field mapping

Step 5: Set Up Tracking Code

The plugin installs HubSpot tracking for:

• Page views before purchase
• Form interactions
• Chat conversations
• Conversion attribution

Verify tracking:

1. Visit your site in incognito mode
2. Browse a few pages, add to cart
3. Check HubSpot → Reports → Analytics Tools → Traffic Analytics

Step 6: Verify Data Sync

Test the integration:

1. Create a test order in WooCommerce
2. Check HubSpot Contacts for the customer
3. View the contact record and timeline
4. Verify order data appears correctly

Key Use Cases

1. Abandoned Cart Recovery

Set up automated recovery emails:

Workflow: WooCommerce Cart Abandonment

Trigger: Contact abandoned cart (1 hour)

Email 1 (Immediate):
"Did you forget something?"
- Include cart contents
- Direct link back to cart

Wait 24 hours
If no purchase:

Email 2 (Day 2):
"Your cart is waiting"
- Show items again
- Maybe small incentive

Wait 48 hours
If no purchase:

Email 3 (Day 4):
"Last chance - 10% off"
- Discount code
- Urgency messaging
- Clear CTA

Average recovery rate: 5-15% of abandoned carts

2. Post-Purchase Automation

Build customer relationships after purchase:

Workflow: New Customer Journey

Trigger: First WooCommerce order

Day 0: Order confirmation (WooCommerce handles)

Day 2:
- Welcome email
- Set lifecycle stage to "Customer"
- Product tips relevant to purchase

Day 7:
- Request product review
- Cross-sell suggestions

Day 14:
- Related product recommendations
- Educational content

Day 30:
- Satisfaction check-in
- Loyalty program invitation (if qualified)

3. Customer Segmentation

Use WooCommerce data for smart segments:

4. Sales Team Enablement

If you have B2B or high-value customers:

• Sales reps see full purchase history in HubSpot
• Deals created automatically from large orders
• Tasks triggered for whale customers
• Pipeline for wholesale inquiries

HubSpot Properties for WooCommerce

Recommended Contact Properties

Create these properties in HubSpot:

WooCommerce Properties:
├── woocommerce_customer_id (Text)
├── woocommerce_total_spent (Number)
├── woocommerce_order_count (Number)
├── woocommerce_first_order_date (Date)
├── woocommerce_last_order_date (Date)
├── woocommerce_average_order_value (Number)
├── woocommerce_accepts_marketing (Boolean)
└── woocommerce_customer_tags (Text)

Recommended Deal Properties

If syncing orders as deals:

Deal Properties:
├── woocommerce_order_id (Text)
├── woocommerce_order_status (Dropdown)
├── woocommerce_payment_method (Text)
├── woocommerce_shipping_method (Text)
├── woocommerce_discount_codes (Text)
└── woocommerce_order_notes (Text)

Building Effective Workflows

Workflow: Win-Back Campaign

Enrollment:
- Last purchase date > 90 days ago
- Total orders > 1
- Not in "Won back" list

Day 0:
"We miss you" email
- Personalized with past purchases
- Show what's new since they left

Day 5 (If no purchase):
"Here's what you're missing"
- Product recommendations
- Customer testimonials

Day 12 (If no purchase):
"Special offer just for you"
- 15% discount code
- Time-limited (7 days)

Day 19 (If no purchase):
Final email
- Last chance messaging
- Stronger offer or gift with purchase

If no action:
- Add to "Churned" list
- Reduce email frequency

Workflow: Review Request

Enrollment:
- Order placed
- Order status = completed
- Product delivered (if trackable)

Wait 7 days

If order > $50:
  Send personalized review request
  Include product image
  Link directly to review form

Wait 3 days
If no review submitted:
  Send reminder with incentive
  "Get 10% off your next order"

Mark workflow complete

Workflow: Cross-Sell Based on Purchase

Enrollment:
- Purchased specific product category

If category = "Running Shoes":
  Wait 3 days
  Send: "Complete your running gear"
  Products: Socks, insoles, apparel

If category = "Coffee Beans":
  Wait 7 days (product consumption time)
  Send: "Ready for more?"
  Products: Same beans, grinder, accessories

If category = "Electronics":
  Wait 14 days
  Send: "Accessories for your [product]"
  Products: Cases, cables, related items

Reporting and Analytics

Essential Reports in HubSpot

1. Revenue by Source

   • Group contacts by original traffic source
   • Measure revenue attributed to each channel

2. Customer Lifetime Value Cohort

   • Group by first order month
   • Track cumulative revenue over time

3. Email Performance

   • Revenue attributed to email campaigns
   • Best performing sequences

4. Workflow ROI

   • Revenue from abandoned cart recovery
   • Win-back campaign effectiveness

Setting Up Attribution

For accurate revenue attribution:

1. Ensure HubSpot tracking code on all pages
2. Use UTM parameters in campaigns
3. Configure multi-touch attribution model
4. Connect ad accounts (Facebook, Google)

Common Issues and Fixes

Issue: Contacts Not Syncing

Possible causes:

• Plugin disconnected
• Sync disabled in settings
• HubSpot API limits reached

Solutions:

• Reconnect HubSpot in plugin settings
• Verify sync settings enabled
• Check HubSpot API usage dashboard

Issue: Order History Missing

Possible causes:

• Historical sync not enabled
• Orders placed before integration
• Deal creation not configured

Solutions:

• Run historical sync (may take time)
• Check order date range settings
• Verify deal pipeline configuration

Issue: Abandoned Cart Not Tracking

Possible causes:

• Customer not cookied/identified
• Short abandonment window
• Cart page not tracked

Solutions:

• Ensure HubSpot tracking on cart page
• Adjust abandonment threshold
• Check visitor identification settings

Issue: Duplicate Contacts

Possible causes:

• Multiple email addresses
• Guest checkout creating new contacts
• Manual import overlapping

Solutions:

• Enable email-based deduplication
• Run HubSpot duplicate merge tool
• Set import rules to update vs. create

HubSpot Pricing for WooCommerce Users

Recommendation for most WooCommerce stores:

• Start with free CRM to test integration
• Upgrade to Marketing Hub Starter for abandoned cart recovery
• Consider Pro tier when you outgrow 1,000 marketing contacts

Best Practices

Data Quality

• Clean up WooCommerce customer data before sync
• Standardize phone number formats
• Merge duplicate customers in WooCommerce first

Email Deliverability

• Warm up HubSpot sending domain
• Start with engaged segments
• Monitor bounce rates and spam complaints

Segmentation

• Start with 3-5 core segments
• Use RFM (Recency, Frequency, Monetary) analysis
• Test segment definitions before automating

Workflow Testing

• Clone workflow to test
• Use internal test contacts first
• Start with small segments before full rollout

2025 Snapshot

Quick benchmarks for the HubSpot workflow. Use these as planning ranges, then validate against your own data.

Next Steps

After setting up WooCommerce-HubSpot integration:

1. Create your first workflow - Start with abandoned cart recovery
2. Build key segments - VIP, at-risk, new customers
3. Set up reporting - Revenue attribution, email performance
4. Train your team - Ensure everyone uses the unified data

# List the 5 most recent orders (REST)
curl -u ck_your_key:cs_your_secret \
  "https://example.com/wp-json/wc/v3/orders?per_page=5&orderby=date&order=desc"

Sources

• WordPress.org plugin listing: HubSpot
• Shopify: CRM guide
• Shopify: Customer retention guide

Using Shopify instead? Check our Shopify HubSpot integration guide. For email-first marketing, see our Klaviyo integration guides.